Creator marketing
Everything brands ask about creator marketing: what it is, what it costs, how you pick the right creators and what a campaign delivers. Ordered from first orientation through to execution.
What it is
What's the difference between creator marketing and influencer marketing?
Influencer marketing is about reach, creator marketing is about craft. Influencer marketing works with a few big names who mobilise their audience; creator marketing with several smaller creators who each serve their community from real expertise.
Read on →What is creator marketing?
A form of marketing where brands work with content creators — people who've built an audience around their craft or passion. The creator makes content about the product, in their own style, and shares it with their community.
Read on →What is ambassador marketing?
Ambassador marketing is marketing through people who already use your brand and keep showing it, longer than one campaign. Classically that's one face on a yearly contract; Sunday Squad Ambassadors is a squad of 25 sportfluencers who carry on in rounds after a collab, chosen on what they did.
Read on →What is a brand ambassador programme?
A standing agreement between a brand and a group of people who keep showing the brand for longer, in exchange for an ongoing return: gifting, retainer (€200–€800/month for nano/micro), affiliate (10–20%) or hybrid. Sunday Squad Ambassadors: a squad of 25, product + fee per round, entry through a col
Read on →What is the difference between a brand ambassador, a brand advocate and a fan?
A fan buys, a brand advocate recommends unprompted, a brand ambassador does so by agreement with something in return. A sportfluencer at Sunday Squad sits on the step between advocate and ambassador: the recommendation existed before the agreement did.
Read on →What is an athlete ambassador programme?
An ambassador programme in which athletes, not creators or well-known faces, carry a brand for longer (On, Athletic Brewing, Gymshark). The industry aims at pros and big sports creators; Sunday Squad Ambassadors is the same programme for amateurs with 500 to 10,000 followers who know them.
Read on →What is the difference between a brand ambassador and an influencer?
You hire an influencer for a moment; you build a relationship with an ambassador. Duration (weeks vs months), basis (reach vs credibility), content (campaign vs ordinary life), exclusivity, goal and compensation follow from that. At Sunday Squad the ambassador comes out of the collab: the squad that
Read on →Are employee ambassadors the same as sportfluencer ambassadors?
No. Employee ambassadors (employee advocacy) post about their employer on LinkedIn and prove loyalty. Sportfluencer ambassadors are customers who use your product and show it to their own audience; they prove the product works. Sunday Squad Ambassadors works exclusively with athletes outside your pa
Read on →What is the difference between community-led growth and influencer marketing?
Influencer marketing buys the attention of an audience someone else built; community-led growth grows your brand through those who already use it, in the group they belong to. Three differences: direction (sender vs around), basis (reach vs membership), time (peak vs memory). Sunday Squad chooses th
Read on →Ambassador vs affiliate vs referral marketing: what's the difference?
Affiliate rewards a sale, referral rewards a referred customer, and ambassador marketing builds a recurring brand relationship. A code can support all three but does not define the model.
Read on →What is the difference between a UGC creator and a brand ambassador?
A UGC creator makes content for your channels, paid per video (from around €80), no own audience needed. A brand ambassador shows your product on their own channels, to people who know them. Sunday Squad Ambassadors delivers the second, with an organic reuse right of twelve months per item: UGC that
Read on →What is the difference between ambassador marketing and creator marketing?
Creator marketing is about who makes the content (creators from their own lives, not well-known faces); ambassador marketing about how long someone stays with your brand. At Sunday Squad they coincide: a collab is creator marketing in one drop, Sunday Squad Ambassadors is the same creators in rounds
Read on →What goals can you achieve with ambassador marketing?
Ambassador marketing is strong for awareness, credible creator content, product feedback and relationships that improve through repetition. Choose one primary goal per round.
Read on →What are the benefits of ambassador marketing for a sports brand?
Ambassador marketing gives sports brands credible product use, recurring content, lower selection risk and direct feedback from sports communities.
Read on →Getting oriented
Is Sunday Squad right for my brand?
Yes, if an athlete genuinely uses, tests or experiences your product. From our collabs: reflective wear, energy gels, chain wax, a rowing game. But also coffee, a mattress, bike insurance. Less of a fit without use experience. The test: can someone take it into their routine for a week and say somet
Read on →What is a barter deal — and does it work for brands?
A barter deal is a collaboration where a brand gives product in exchange for content, no money. For brands it works as a selection on intent — not as cheap content. Condition: the product value (from ±€75–100) justifies the time, and the product fits what the creator already does.
Read on →What is the difference between UGC and creator content?
UGC is spontaneous, uninvited content from ordinary users. Creator content is invited and deliberate, but made in the creator’s own voice on their own channels. Sunday Squad works with creator content from amateur athletes: invited, curated for fit, posted from their own accounts within their own co
Read on →Which products work best in a squad?
Products with a real moment of use: nutrition, apparel, shoes, accessories, recovery, tech, safety, bike/running gear, events. It's not the category that counts, but whether an athlete can integrate it into their training and has something to say about it.
Read on →When should we not do a squad?
Don't do it if you actually want perfect ad visuals, full script control or guaranteed short-term sales — then you want a media buy, not a squad. A squad works because it feels real, and that means letting go of some control.
Read on →What is user-generated content (UGC)?
UGC is content people create spontaneously about a brand, without payment or invitation. The market now uses the term for paid, directed content that mimics the UGC aesthetic. Sunday Squad sits in between: our athletes receive product, not cash, and post from their own accounts within their own comm
Read on →What is ghosting and why is it a problem?
Ghosting is when a creator accepts a collaboration or free product and then disappears — no post, no message. You've already incurred the costs before anything comes back. In classic product seeding it's the norm: 59% of marketers run into it.
Read on →Can a brand from abroad work with Sunday Squad?
Yes. You don't have to be a Belgian brand. Our squads are mainly in Belgium for now, so a foreign brand wanting to reach the Belgian sports community is in the right place. A squad in your own country is possible but needs building first — we're upfront about that.
Read on →Are the sportfluencers in a collab already ambassadors of our brand?
Not yet. A collab is a one-off activation with no obligation afterwards. Sunday Squad Ambassadors is the next step: from the squad that delivered you assemble a group that carries on in rounds, with product and a fee. Afterwards on behaviour, not up front on reach.
Read on →What is community-led growth, and how does Sunday Squad do it?
Community-led growth: a brand grows through the people who already use it, not through bought reach. In software that's a forum; in sport it's the peloton. Sunday Squad does it in three steps: a collab (drop), a Sunday Squad Season (rhythm), Sunday Squad Ambassadors (relationship).
Read on →Does an ambassador programme work for a small brand?
Yes, often better than for a big brand: a small brand already has what a programme needs, a product people recommend and a community you can be visible in. Nano/micro convert better. Sunday Squad Ambassadors starts with a collab of 25 sportfluencers, smaller by agreement.
Read on →Which brands in Belgium work with sportfluencers as ambassadors?
Fewer than you'd think. The well-known programmes are international (On, Gymshark, Lululemon); in the Benelux AA Drink's ALL ACTIVITY CLUB is the most visible example. Through Sunday Squad six brands activated a squad: WOWOW, Cyclowax, The Vandal, RocketFuel Endurance, Zolder42 and EXR.
Read on →Do people trust a nano-influencer more than an advertisement?
Yes, by a wide margin: 92% trust a nano-influencer more than traditional advertising (archive.com sector analysis, 2025). But that trust sits in the person, not in the format — it disappears the moment someone promotes what they don't use. Proper labelling doesn't damage it; pretending there is no a
Read on →How many creators choose a brand based on product quality and relevance?
82% of surveyed creators consider product quality and audience relevance important when choosing a brand programme. Product fit matters more than reach alone.
Read on →How do you recruit brand ambassadors beyond your existing customer base?
Recruit brand ambassadors through sports communities, organic content signals, open collabs and referrals. Select on product fit and behaviour, not reach alone.
Read on →Weighing it up
Does sportfluencer content match my brand's visual identity?
Fit is a selection question. We curate creators on profile and aesthetic, not just sport and reach. A strong visual story requires a sharper-filtered selection — not a tighter brief.
Read on →Do your sportfluencers also create lifestyle content?
Yes. Our sportfluencers also create lifestyle content; some profiles focus more on lifestyle. We tailor squad selection and the brief to the mix your brand needs.
Read on →Is Sunday Squad right for a premium or niche brand?
Premium and niche brands are more often a strong match than a poor one — if the target customer is in the community we activate. The curation brief gets sharper, the squad smaller, but the fit stronger.
Read on →What should the value of the product package be?
High enough to feel like a real reward, but there is no fixed product value: it must fit the content requested. As an indication, our sportfluencer survey says a package feels like a reward from ~€100 (usually €100–200). That is separate from the package price of at most €100 excl. VAT, which does n
Read on →Why does creator content outperform production photography?
Production photography asks the viewer to believe. Creator content lets them recognise. An amateur athlete using your product in a context the viewer knows shortens the mental step from product to purchase — something a glossy studio shoot structurally cannot do.
Read on →How many products do we need to provide?
Standard is 25 product packages (one per sportfluencer), plus three to five spares for size swaps, damage or a late replacement. With a different squad size it scales accordingly; we agree the exact number up front.
Read on →What do we as a brand need to provide to start?
A sharp briefing: product, audience and sport, region, timing, core message, no-gos, and what you want to do with the content (organic or also ads). You provide the direction, we build the squad.
Read on →Can an ambassadorship grow out of a collab?
Yes. A collab is the ideal audition: you see which athletes deliver, fit your brand and reach their audience — behavioural data, not a promise. From that proven group grows Sunday Squad Ambassadors: rounds with product and a fee, with size, rhythm and duration set per brand.
Read on →Does barter content have to be labelled as advertising?
Yes. A free product counts as a benefit, so the post is advertising — whatever the value. That requires a clear label ('Reclame' or 'Advertentie'), and as the brand you're co-responsible. With us, that obligation is built into the terms every sportfluencer accepts.
Read on →What's the difference between reach and traction?
Reach is how many people see your content; traction is whether they react, tag each other and ask where to buy it. One influencer can have more reach, but a squad posting at the same time sets traction in motion — a campaign that gets talked about, not just watched.
Read on →Why do all the sportfluencers post at the same time?
Because posting at the same time turns separate posts into one moment. Twenty-five athletes posting over the same weekend within the same community create local saturation — your brand feels like it was already there, not like it arrived through an advert.
Read on →Is there a list of your sportfluencers we can look at?
No, there is no browsable catalogue. A squad forms per collab: from sportfluencers who apply to your campaign, supplemented from our community (amateurs with 500 to ±25,000 followers) and targeted scouting. What you do get: the contours and cases up front, and after the matching a reasoned shortlist
Read on →What is the difference between a Sunday Squad Season and Sunday Squad Ambassadors?
A Sunday Squad Season is more people: three collabs, a different squad each time, up to 75 sportfluencers. Sunday Squad Ambassadors is the same people for longer: one squad that receives new product in rounds, keeps posting and gets a fee for it. Launch → Season; consumable → Ambassadors.
Read on →Which brands is Sunday Squad Ambassadors right for, and which not?
For products that only convince after weeks of use: nutrition, care, subscriptions, seasonal apparel. Not for a one-off launch or event; there you want a spike, so a collab or a Sunday Squad Season. If in doubt: start with a collab.
Read on →What are the pitfalls of an ambassador programme?
Three pitfalls with one cause: too few people, too much goodwill. One face that goes quiet, ambassadors with no new reason to post, and management through loose DMs and spreadsheets. Sunday Squad Ambassadors: a squad of 25, rounds with new product, one platform per round.
Read on →How long does an ambassador programme run?
As long as the product gives reason to. In the industry: six months to three years. Sunday Squad Ambassadors works in rounds (monthly for consumables, quarterly for drops, per season for apparel); after every round you choose again. Recommended: at least three rounds.
Read on →How many brand ambassadors does a brand need?
More than one, fewer than a hundred. One ambassador is a risk, a hundred is a campaign without a relationship. For a local sports community 25 is the workable middle; that's why Sunday Squad Ambassadors is a squad of 25. More than 25 becomes a second squad.
Read on →How does Sunday Squad Ambassadors differ from a brand-owned ambassador club?
A brand-owned club (like AA Drink's ALL ACTIVITY CLUB, 32 ambassadors, one city) is one brand, one group, managed in-house. Sunday Squad Ambassadors comes from a network of 1,300+ sportfluencers, is selected on what they did in a collab, and is managed by us per round. A new sport or region is a new
Read on →How do you select brand ambassadors?
On behaviour, not on reach. The industry selects from existing customers, nano/micro profiles in the niche and top performers from a gifting campaign. At Sunday Squad the collab is that first step: after the posting window you know who used, delivered and fit; you approve the line-up. Nobody becomes
Read on →How do you build an ambassador programme with amateur athletes?
Start with one collab, not with a programme: 25 amateur athletes use your product, you see who delivers, you assemble the ambassador group, choose rhythm and return, and run rounds. Amateurs have no manager or rate card, but a club and an audience that knows them.
Read on →Can you combine influencer marketing with an ambassador programme?
Yes: test broadly first, then turn the best into ambassadors. At Sunday Squad that's a ladder: collab (test), Sunday Squad Season (breadth), Sunday Squad Ambassadors (depth), two at once if you like. What we don't do: put a well-known face on top of the squad; then the squad becomes scenery.
Read on →Does product seeding deliver more than a paid post?
Not automatically more, but something different. Across 100,000+ Instagram posts, gifted and paid collaborations achieved virtually identical average engagement: 2.01% versus 2.00%. Paid posts had a higher median: 1,765 views versus 800. Product-based collabs test fit; paid helps deploy proven reach
Read on →How many brands actually match their creators to their niche?
37.20% of brands match their creators to their own product niche (archive.com sector analysis, 2025). The rest mostly select on reach, because reach is the one thing every platform shows straight away. Selecting on niche means doing work that isn't sitting ready anywhere — and that is exactly where
Read on →How many creators do brands typically work with?
49.6% of brands work with no more than five influencers per campaign (archive.com sector analysis, 2025), while three quarters of the supply is nano. That limit of five is a bandwidth limit: following up five creators by hand already costs half a working week. And the effect isn't linear — five sepa
Read on →Do brands run their creator marketing in-house?
Yes, most do: 60.4% of brands run their influencer campaigns in-house (archive.com sector analysis, 2025). Under five creators that's often the right call — the direct link is an advantage and the cost is near zero. From twenty at once inside one sports community it becomes an operation, and then th
Read on →Can you work with thousands of nano-influencers at once?
It can be done: Café Royal managed 3,000 nano and micro-influencers in one two-month campaign (archive.com sector analysis, 2025). What you give up is individual selection, briefing and follow-up — you get volume with a delivery rate you endure rather than steer. Fine for a coffee capsule, not for a
Read on →Does short-form video outperform photos in creator marketing?
Video wins on reach (Reels get 125% more reach than a photo), photos and carousels win on engagement (6.2% versus 3.5% for Reels). A squad delivers the mix of both, which is why we don't fix the format in the briefing.
Read on →How many creators lack further opportunities with a brand?
41% of surveyed affiliate creators lack additional opportunities with brands. A clear progression path can turn strong one-off work into a lasting partnership.
Read on →What influencer content attracts the most consumer attention?
67% of 2,000 surveyed consumers say honest and unbiased influencer content attracts their attention. Give ambassadors facts and boundaries, not a scripted testimonial.
Read on →How important is the right posting frequency in influencer content?
37% of surveyed consumers look for the right amount of influencer content. There is no universal post count: the rhythm must fit the product, athlete and campaign.
Read on →How many influencers consistently disclose advertising?
Only 20% of checked influencers consistently disclosed advertising. Make correct disclosure a fixed rule in the brief, agreement and content review.
Read on →Deciding
Can we approve the content in advance?
Not sentence by sentence. But within clear boundaries: core message, do's and don'ts, and required or forbidden claims — especially for nutrition, supplements, safety or performance. Within those lines, sportfluencers make content in their own style. You steer on boundaries, not on sentences.
Read on →Can we work via our marketing agency?
Yes — directly with the brand or as an activation layer alongside your agency. If you have a media agency or agency-of-record, a squad collab fits as a targeted module in the plan. We coordinate directly: briefing, timing, style and reporting through one line.
Read on →What does a Sunday Squad collab actually deliver?
25 pieces of content on the same day, cumulative organic reach typically well above 50,000, an organic usage right of twelve months per item, and no ghosting. A squad builds credibility, not direct conversion.
Read on →Can we ask for exclusivity within our category?
Yes, provided it's in the briefing up front and fairly bounded on three dials: category, region and period. A fair, limited exclusivity is open for discussion; an open-ended block or a category so broad it locks an athlete out everywhere scares off exactly the profiles you want.
Read on →What does a collab with a Sunday Squad cost?
You pay per guaranteed content package per creator, never more than €100 excl. VAT; by default from 25 creators, so at most €2,500. Only with always-on can the price be lower. Products are separate; the intro call is free.
Read on →What stops an athlete from keeping the product and posting nothing?
You can't force anyone to post, but we guarantee content delivery against agreed criteria: if a creator doesn't deliver and you use nothing, you don't pay for that package. Product already shipped falls outside the guarantee. Non-delivery is also the exception: selection on intent, simultaneous post
Read on →My product is too expensive to put 25 units into a collab. Can we still run one?
Yes. For brands with a higher-value product we work with a smaller squad than the usual 25. The product's value helps set the squad size, and the squad is still chosen through over-subscription, together with you, so every unit reaches the right athlete.
Read on →Do we have to find and manage the sportfluencers ourselves?
No. We find, screen, brief and chase the athletes; you get one curated squad to approve, one point of contact, one agreement and one service fee — not twenty-five separate email threads and reminders.
Read on →How much does a brand ambassador programme cost in Belgium?
In Belgium: €200–€800 per nano/micro ambassador per month as a retainer, product only for gifting, 10–20% for affiliate; one well-known face from several thousand euros a month. Sunday Squad Ambassadors counts per round: round 1 is a collab from €2,500 (25) excl. VAT and product; following rounds: f
Read on →Do brand ambassadors have to be exclusive?
Within your category yes, outside it no. With Sunday Squad Ambassadors exclusivity applies per round and per category: no direct competitor while a round runs, freedom in between. Whoever chooses your round again after a free month does so because it fits.
Read on →Do people actually buy something after seeing a nano-influencer use it?
Sixty per cent of consumers buy a product after seeing a nano-influencer use it (archive.com sector analysis, 2025). The word doing the work is 'use': not a recommendation, but a product in a situation the viewer recognises. The condition is that the athlete already uses the product anyway — and che
Read on →Are creators willing to collaborate for product only, without cash?
Yes: 93% of influencers will work for product alone — but on condition that they genuinely appreciate the brand (archive.com sector analysis, 2025). That clause turns product-only into a selection mechanism rather than a discount: saying yes without a fee says something about the relationship with t
Read on →How much does it pay off when the creator is genuinely in your niche?
13.59% more engagement and 81.39% more views when creators are picked on the brand's product niche rather than on reach (archive.com sector analysis, 2025). Read it as an order of magnitude, not a guarantee. The reason: in the right niche your product is a tip, elsewhere it's an ad among other ads.
Read on →Does a longer collaboration with creators get cheaper?
Usually yes: 71% of influencers offer a discount for a longer collaboration rather than one-off posts (archive.com sector analysis, 2025). What you buy isn't volume pricing but less friction — the run-up per post disappears. The biggest gain is in substance: someone three months into the same shoes
Read on →Do sportfluencers prefer products over cash?
Yes: in our own survey (early 2026, 44 sportfluencers) 89% chose products over €150 in cash for the same collab, and barely 5% would always pick cash. The product options did carry extras — commission, exclusivity, value. The lesson for brands: a well-chosen product package motivates more than the s
Read on →What does short-form video content from sportfluencers cost in Belgium?
On the UGC market a single video costs 150 to 300 dollars, with no audience attached. In a Sunday Squad collab video content is part of the content package: per guaranteed package per creator max €100 excl. VAT, by default from 25 creators — and the videos appear in front of the sportfluencers' own
Read on →What does a UGC video cost?
A single UGC video costs 150 to 300 dollars, with a median around 175 dollars (Influee, 2026); usage rights for your own ads add 30 to 50%. It's an international market figure in dollars, and it's the price of a file — no publication, no audience.
Read on →TikTok or Instagram: where do you reach athletes in Belgium?
Instagram is the centre of gravity for sports content in Belgium; TikTok (3.7 million Belgian users) is big but heavily concentrated under 25. Most collabs start on Instagram because that's where the squad's audience is — TikTok is added where the sportfluencer already has an audience there.
Read on →How many creators are satisfied with income from affiliate programmes?
Only 24% of surveyed affiliate creators were satisfied with their income. Commission can be a bonus, but it is a weak sole payment for ongoing ambassador work.
Read on →How do you start an ambassador programme step by step?
Start an ambassador programme with one goal, clear selection criteria and a proof round. Extend only with athletes who demonstrate product fit and reliable behaviour.
Read on →How should you compensate brand ambassadors: product, cash or commission?
Combine product for genuine use value, a fixed fee for agreed work and optional commission for measurable results. Do not shift all campaign risk to the creator.
Read on →What should a brand ambassador contract include?
Define parties, term, deliverables, compensation, creative freedom, usage rights, exclusivity, ad rules, measurement and termination in an ambassador contract.
Read on →Strategy and execution
What does creator marketing cost in Belgium?
Three price brackets in the Belgian market: one micro-influencer (a few hundred up to €1,000 per post), a classic campaign (€1,000–€5,000), or a macro-influencer/celebrity (€5,000–€25,000 per post). Sunday Squad charges per guaranteed content package per creator: max €100 excl. VAT, by default from
Read on →Does creator marketing work without cash payments?
Yes — and not as a compromise, by design. A product-based model attracts creators who already use the brand or want to, not people monetising their account commercially. The selection filters on intent.
Read on →Do major brands like Unilever and P&G also do creator marketing?
Yes — and at industrial scale. In 2025–2026 creator marketing has become a central strategy at the world's largest FMCG companies — Unilever, for example, works with more than 300,000 creators worldwide.
Read on →Does creator marketing work for smaller or niche brands?
Yes, and often better than for big brands. The logic — a large number of smaller creators, deployed in a coordinated way — naturally suits brands that don't need to reach half of Belgium but want to activate a specific community.
Read on →How many creators do you need for a successful campaign?
No fixed number, but a fixed principle: one creator makes noise, twenty or more make signal. The old reflex 'grab one famous name' works for broad awareness, not for depth within one community.
Read on →How do you measure the results of creator marketing?
There's no perfect attribution — anyone who promises it is selling something. The industry usually measures on four layers: reach, engagement, brand impact (lift studies, top-of-mind), and outcome metrics (sales, traffic, sign-ups). None stands on its own.
Read on →How do you find the right creators for your brand?
Three routes, in increasing order of effort: search Instagram or TikTok yourself, work via a platform or database, or build a curated squad with a specialist. The right route depends on scale, budget and quality control.
Read on →Do you use AI to select creators?
Yes, for the searching — not for the decision. 66.4% of marketers see better results with AI and 60.2% use it to find creators (archive.com sector analysis, 2025). A script narrows the field to a longlist; whether someone is credible with their audience you see by reading their last twenty posts. We
Read on →Is creator marketing only suitable for large brands with large budgets?
On the contrary. The Unilever model of 300,000 creators only makes sense at global scale. For most brands creator marketing works precisely at smaller scale: 25 creators serving your specific community.
Read on →Does creator marketing replace classic media and advertising?
No — and it's not either/or. Classic media build reach, creator content builds repetition, squads build saturation within a community. Put everything on one layer and you miss the other two.
Read on →Do Sunday Squad collabs work alongside broader influencer or media campaigns?
Yes — often the strongest setup. A squad doesn't replace other marketing; it's a layer that adds simultaneous voices within one community. It works alongside a hero campaign, via an agency, or on top of always-on creator activity.
Read on →How important are support and communication to creators?
42% of surveyed creators consider support and communication important in a brand partnership. Clear agreements and one contact are part of the programme, not mere admin.
Read on →How do you onboard new brand ambassadors?
Onboard ambassadors with compact brand and product context, clear deliverables, creative freedom, commercial terms and one contact. End the first round with a debrief.
Read on →What should a brand ambassador brief include?
An ambassador brief covers goal, audience, product facts, deliverables, creative freedom, disclosure, rights and process. It defines the field, not every word.
Read on →How often should a brand ambassador publish content?
There is no universal post count. Match frequency to real product use, new content moments and the round’s goal; set a minimum and evaluate before scaling.
Read on →How do you keep brand ambassadors active and motivated long term?
Keep ambassadors active through genuine product fit, clear rhythm, fast feedback, growth opportunities and fair compensation. Evaluate each round and end inactive relationships consciously.
Read on →Also asked
What did the WOWOW collab deliver?
Our very first squad, and immediately the proof: 25 sportfluencers, 64 pieces of content, 0% ghosting, +1,800 interactions (strongest profile 11.8% engagement) — and that in May, so a floor. WOWOW called the content “credible and authentic” and is looking at a follow-up.
Read on →