What is the difference between a brand ambassador, a brand advocate and a fan?

By Tom Bogaert · Reviewed on
Part of: Creator marketing

A fan buys your product. A brand advocate recommends it unprompted. A brand ambassador does so by agreement, with something in return. The difference isn't how much they like your brand, but whether there's an agreement.

The industry draws it as a staircase: followers (watch), fans (buy), advocates (recommend, of their own accord), ambassadors (recommend, with an agreement and a fee), influencers (recommend for payment, without necessarily using the product). The interesting part of that staircase is the step from advocate to ambassador: that's where spontaneous recommendation becomes something a brand can count on.

A sportfluencer at Sunday Squad sits exactly on that step. It's an athlete who actually used your product in a collab and posts about it of their own accord, and who in Sunday Squad Ambassadors gets an agreement: rounds, product, a fee. An advocate with a rhythm, if you like. The difference with an influencer you hire: with us the recommendation existed before the contract did. What a sportfluencer is exactly.

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Related questions

What is a sportfluencer?

A sportfluencer is an amateur athlete who creates content as a by-product of their sporting life, not an influencer who uses sport as a theme. That produces a smaller but sharper audience — people who actually train and would buy the product. The sporting content needs to set the tone; the rest of tRead how the distinction from a lifestyle influencer determines the result →

Is there a difference between a sports creator and a sportfluencer?

Hardly: they are two words for the same profile. Sports creator names what someone makes (content from their sporting life), sportfluencer what that content does (influence inside a sports community). The distinction that really matters is sport-first versus camera-first — we mainly work with the fiRead where the real distinction runs: sport-first or camera-first →

What is ambassador marketing?

Ambassador marketing is marketing through people who already use your brand and keep showing it, longer than one campaign. Classically that's one face on a yearly contract; Sunday Squad Ambassadors is a squad of 10 or 25 sportfluencers who carry on in rounds after a collab, chosen on what they did.Read the full answer →

What is the difference between a brand ambassador and an influencer?

You hire an influencer for a moment; you build a relationship with an ambassador. Duration (weeks vs months), basis (reach vs credibility), content (campaign vs ordinary life), exclusivity, goal and compensation follow from that. At Sunday Squad the ambassador comes out of the collab: the squad thatRead the full answer →

Are employee ambassadors the same as sportfluencer ambassadors?

No. Employee ambassadors (employee advocacy) post about their employer on LinkedIn and prove loyalty. Sportfluencer ambassadors are customers who use your product and show it to their own audience; they prove the product works. Sunday Squad Ambassadors works exclusively with athletes outside your paRead the full answer →
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