Questions?

Joining as a sportfluencer — everything you want to know (and a few things you didn't dare ask)

General

Do I have to be a well-known influencer?

No. We work with athletes and sport creators from 500 followers on Instagram — what counts is that you genuinely train, that your audience sees it, and that your profile is public.Read why 800 real followers beat 50,000 fakes →

What do I have to do for my gear?

Just do what you already do: sport, and talk about it. No script, no mandatory hashtags. What we ask: that you actually use the product and that your audience sees it — honest and in your own words. That's the return.See exactly what the briefing asks of you — and what it doesn't →

When do I get my gear?

Only once the full squad of 25 is confirmed. We activate together, not in dribbles. If you wait, you wait together.Read how the activation timing works — and why we wait together →

Creator marketing

What it is, how it works, and why it's not the same as influencer marketing.

What does creator marketing cost in Belgium?

Three price brackets in the Belgian market: one micro-influencer (a few hundred up to €1,000 per post), a classic campaign with a handful of creators (€1,000–€5,000), or a macro-influencer/celebrity (€5,000–€25,000 per post). Sunday Squad doesn't charge per post but per collab: a package of 25 curatSee the three pricing models and their trade-offs →

Does creator marketing work without cash payments?

Yes — and not as a compromise, by design. A product-based model attracts creators who already use the brand or want to, not people monetising their account commercially. The selection filters on intent.Read how product-based models attract different creators than cash deals →

Collabs

How long does a Sunday Squad collab run?

The active posting window is typically 2 to 3 weeks from the moment you receive your products. No yearly commitment: you get a briefing, you post your content, you share your results, done.See the full timeline from sign-up to reporting →

How much do I have to post?

Usually 1 story + 1 reel. How much it becomes depends on the value and duration of the collab — the brand can ask more or less, always briefed up front. Enthusiastic athletes often do more: win-win-win for brand, athlete and Sunday Squad.Read how the collab value determines how much you post →

Does everyone who applies for a collab get selected automatically?

No. Every collab has 25 spots and we select on sporting match, content quality and engagement — not just follower count. You can't lose by applying; you can only get selected.Find out what happens to your profile after a non-selection →