Influencer marketing by a squad of athletes
Real content from real sportfluencers.
Sunday Squad gets 25 real athletes posting about your brand at the same time. We pick micro-influencers who actually train.
No scripts. No hassle. Just products, experiences and authentic content.
No scripts. No hassle. Just products, experiences and authentic content.
77 likes
Instagram post
18% engagement
Wowow collab
Wowow case · sportfluencer content
Creative content from authentic athletes.
For Wowow, athletes filmed the products during real training sessions, races and routines. No studio, no script: just content ready for social proof, ads and website use.
Sofie
Wowow
+100
The concept
Pay sportfluencers in product and experience
Group micro-influencers into squads of 25. Pay them in product and experience. More authenticity, more impact.
01
Match
We pick 25 athletes that fit your brand and group them into a squad
02
Gift
We send your product. No cash, no scripts. Just real experiences.
03
Amplify
25 athletes posting at once. Organic reach that lands and stays.
Authentic
Running
Cycling
Our collabs
Check our current collabs
Inspired? Motivated? A sportfluencer at heart? Take a look at our collabs and sign up. Sooner or later, nice products or experiences land in your lap...
our first rowing collab is live
EXR Rowing x Sunday Squad
EXR turns your rowing machine into a game: you row through 3D worlds, live against others, on real routes like Henley-on-Thames. Workouts, races, challenges.
We're looking for 25 Belgian sportfluencers: rowers, fitness racers, CrossFitters.
endurance fueling collab
RocketFuel × Sunday Squad
Our first international collab. 25 Belgian sportfluencers — runners, cyclists, triathletes — test RocketFuel energy gels in real training and race conditions. Honest feedback, authentic content, one coordinated content moment.
bikefluencers collab
Cyclowax x Sunday Squad
The best way to wax your chain? The Cyclowax Performance Wax kit. Now in your hands! 10 cyclists, bikefluencers, crazy about racing, crazy about a clean chain.
a new exclusive collab
The Vandal
x Sunday Squad
With The Vandal's bold, graphic sweaters, t-shirts and even smoke aero socks, you stand out — you don't disappear. Perfect as a sportfluencer if you want to create content that looks as good as your performance.
our first event collab
Zolder42 x Sunday Squad
First marathon on a motor-racing circuit in Flanders.
Run where legends race!
Experience the very first running event with relay (min. 4km), half marathon & marathon at Circuit Zolder. Closed circuit, flawless asphalt, and supporters who see you again every lap. Sunday 20 September 2026 – start 15:00.
Insights
Warm-up
Trends, insights and stories about micro-influencer marketing in sport and our sportfluencing community.
athletes
EXR: virtual rowing on your own rowing machine
EXR turns your rowing machine into a virtual session with routes, workouts and races. What the app does, who it works for, and where it stops.
athletes
Fitness racing: the sport behind Hyrox, Styrekx and the rest
Hyrox is the race, fitness racing is the sport. Co-founder Moritz Fürste says so himself — and expects the sport at the Olympics within a decade.
athletes
Why a squad does more than one sportfluencer
One athlete posts a product and it scrolls past. A whole squad posts it at the same time and it becomes a moment — for the brand and for the athlete.
Ready to start?
Start your first squad!
This collab comes down to one thing: you need to already use the rowing machine.
We're looking for rowers, fitness racers (Hyrox, DEKA), CrossFitters and functional fitness athletes who are on it every week — and who aren't fond of staring at a wall for twenty minutes. Whether your machine sits at home or at the gym where you train doesn't matter. Whether you actually train on it does.
No rowing machine, no entry. It has to connect over Bluetooth: Concept2 (with a PM5 monitor), WaterRower, Technogym Skillrow, RP3, FluidRower and most other recent models. An older monitor without Bluetooth won't work. That's why we ask for brand and model in the application form — not a trick question, just the only way to know whether that code is worth anything to you.
FAQ
Frequently asked questions
The questions brands and sportfluencers ask us most — answered briefly.
What is a Sunday Squad?
A group of 10 or 25 amateur sportfluencers who create and publish content for one brand at the same time. Not separate influencer deals one by one — a coordinated activation where the whole squad sits in the same short posting period, each from their own sport and community.Read how 10 or 25 athletes activate a brand at once — and why it works →
Do I get paid as a sportfluencer at Sunday Squad?
Not in cash. You get the brand's product as the reward for your content — no fee, no transfer. Cash attracts creators who monetise; product attracts creators who want to use the brand. What you get exactly is always set out up front in the briefing.Read what you concretely get in return for your content →
What is the difference between a micro-influencer and a macro-influencer?
Micro-influencers (1,000–100,000 followers) have a smaller but sharper audience than macro-influencers. The difference isn’t in the number but in the relationship: micro-influencers build an audience around a specific niche, leading to higher engagement and more precise relevance per recommendation.Read why the number says less than the relationship behind it →
What is a sportfluencer?
A sportfluencer is an amateur athlete who creates content as a by-product of their sporting life, not an influencer who uses sport as a theme. That produces a smaller but sharper audience — people who actually train and would buy the product. The sporting content needs to set the tone; the rest of tRead how the distinction from a lifestyle influencer determines the result →
Is Sunday Squad right for my brand?
Yes, if an athlete genuinely uses, tests or experiences your product — nutrition, apparel, equipment, recovery, tech, safety, events. Less of a fit if there's no use experience attached. The test: can someone take it into their training for a week and say something meaningful about it?Find out when a squad is less suitable for your product →