Fun. Challenge. Social.

25 athletes. One brand, one squad. Content everywhere!

Sunday Squad gets 25 real athletes to post about your brand at the same time. We pick micro-influencers who actually train. No scripts. No hassle.
Just product, experience, and authentic content.
Start your first squad Athlete? Sign up
The concept

Pay sportfluencers in product and experience

Group micro-influencers into squads of 25. Pay them in product and experience. More authenticity, more impact.
01
Match
We pick 25 athletes that fit your brand and group them into a squad
02
Gift
We send your product. No cash, no scripts. Just real experiences.
03
Amplify
25 athletes posting at once. Organic reach that lands and stays.
bikefluencers collab

Cyclowax x Sunday Squad

The best way to wax your chain? The Cyclowax Performance Wax kit. Now in your hands! 10 cyclists, bikefluencers, mad about racing, mad about a clean chain. 
sign up
Approved by pro riders Approved by pro riders
a new exclusive collab

The Vandal
x Sunday Squad

The Vandal's bold, graphic sweaters, t-shirts and even smoke aero socks make you stand out — not blend in. Perfect if you're a sportfluencer who wants content that looks as good as your performance.
join in thevandal.be
KPPNBRG - KWRMNT - PTRBRG KPPNBRG - KWRMNT - PTRBRG
our first collab is live

Wowow x Sunday Squad

Train in Wowow reflective gear. Show how Wowow keeps you visible and safe during early morning or late evening sessions in low light. 
Athlete? See the collab
25 athletes per squad - first campaign live - content on Instagram & TikTok - pilot spots open now 25 athletes per squad - first campaign live
our first event collab

Zolder42 x Sunday Squad

The first marathon on a race circuit in Flanders.
Run where legends race! 

Experience the very first running event with relay (min. 4km), half marathon & marathon at Circuit Zolder. Closed circuit, smooth tarmac, and supporters who'll see you again every lap. Sunday 20 September 2026 – start 3:00 PM.
Sign up zolder42.be
Run where legends race! Run where legends race!
Ready to start?

Start your first squad!

No risk, no commitment. Send your product, we handle the rest: the squad, the motivation, the authentic content. We're launching a few pilot brands in the coming weeks. Only 3 spots left!
See how it works
Insights

Warming up

Trends, insights and stories on micro-influencer marketing in sport — and our sportfluencing community. 
Why amateur athletes (sportfluencers) ignore your products
brands
Why amateur athletes (sportfluencers) ignore your products
And why it has nothing to do with money. It's one of the biggest misconceptions in influencer marketing: that the influencer-bear (nano, micro, macro or mega) dances for the money. They don't. And sportfluencers certainly don't. They say no for a different reason: identity.
 Behind the scenes with fitfluencers
athletes
Behind the scenes with fitfluencers
Joe Delaney isn't your average "fitfluencer" anymore — he's actually a wonderfully cynical observer who experiences the fitness industry from the inside and breaks it down for us. The financial side, the income. And then we try to translate that to a Belgian or Dutch fitfluencer context...
 Influencer product seeding vs free gifting
athletes
Influencer product seeding vs free gifting
We spoke to five experts about the difference between product seeding and free gifting. Five experts, five different answers. Some said: seeding = bulk, gifting = personal. Others claimed exactly the opposite. A few even used both terms interchangeably in a single sentence.
All articles