Influencer marketing by a squad of athletes
Real content from real sportfluencers.
Sunday Squad gets 25 real athletes posting about your brand at the same time. We pick micro-influencers who actually train.
No scripts. No hassle. Just products, experiences and authentic content.
No scripts. No hassle. Just products, experiences and authentic content.
77 likes
Instagram post
18% engagement
Wowow collab
The concept
Pay sportfluencers in product and experience
Group micro-influencers into squads of 25. Pay them in product and experience. More authenticity, more impact.
01
Match
We pick 25 athletes that fit your brand and group them into a squad
02
Gift
We send your product. No cash, no scripts. Just real experiences.
03
Amplify
25 athletes posting at once. Organic reach that lands and stays.
Authentic
Running
Cycling
Our collabs
Check our current collabs
Inspired? Motivated? A sportfluencer at heart? Take a look at our collabs and sign up. Sooner or later, nice products or experiences land in your lap...
endurance fueling collab
RocketFuel × Sunday Squad
Our first international collab. 25 Belgian sportfluencers — runners, cyclists, triathletes — test RocketFuel energy gels in real training and race conditions. Honest feedback, authentic content, one single drop.
bikefluencers collab
Cyclowax x Sunday Squad
The best way to wax your chain? The Cyclowax Performance Wax kit. Now in your hands! 10 cyclists, bikefluencers, crazy about racing, crazy about a clean chain.
a new exclusive collab
The Vandal
x Sunday Squad
With The Vandal's bold, graphic sweaters, t-shirts and even smoke aero socks, you stand out — you don't disappear. Perfect as a sportfluencer if you want to create content that looks as good as your performance.
our first event collab
Zolder42 x Sunday Squad
First marathon on a motor-racing circuit in Flanders.
Run where legends race!
Experience the very first running event with relay (min. 4km), half marathon & marathon at Circuit Zolder. Closed circuit, flawless asphalt, and supporters who see you again every lap. Sunday 20 September 2026 – start 15:00.
our first collab is live
Wowow x Sunday Squad
Train with Wowow reflective gear. Show how Wowow makes you visible and keeps you safe during your early-morning or evening workouts in low light.
Insights
Warm-up
Trends, insights and stories about micro-influencer marketing in sport and our sportfluencing community.
athletes
Hyrox now belongs with the sportfluencers
Hyrox is growing faster than any other sport. Enough of our amateur athletes do it by now, so it's on the list as a main sport.
athletes
Why a squad does more than one sportfluencer
One athlete posts a product and it scrolls past. A whole squad posts it at the same time and it becomes a moment — for the brand and for the athlete.
brands
Amateur athletes are micro-brands, not an audience
Brand managers often think pros are brands and amateurs the audience. But every amateur-sportfluencer with 2,000 followers is also a brand — just different.
Ready to start?
Start your first squad!
No risk, no obligation. Send your products, we'll handle the rest: the squad, the motivation, the authentic content.
FAQ
Frequently asked questions
The questions brands and sportfluencers ask us most — answered briefly.
What is a Sunday Squad?
A group of 25 amateur sportfluencers who create and publish content for one brand at the same time. Not separate influencer deals one by one — a coordinated activation where all 25 sit in the same short posting period, each from their own sport and community.Read how 25 athletes activate a brand at once — and why it works →
Do I get paid as a sportfluencer at Sunday Squad?
Not in cash. You get the brand's product as the reward for your content — no fee, no transfer. Cash attracts creators who monetise; product attracts creators who want to use the brand. What you get exactly is always set out up front in the briefing.Read what you concretely get in return for your content →
Is Sunday Squad right for my brand?
Yes, if an athlete genuinely uses, tests or experiences your product — nutrition, apparel, gear, recovery, tech, safety, events. Less of a fit if there's no use experience attached. The test: can someone take it into their training for a week and say something meaningful about it?Find out when a squad is less suitable for your product →
What is the difference between a micro-influencer and a macro-influencer?
Micro-influencers (1,000–100,000 followers) have a smaller but sharper audience than macro-influencers. The difference isn’t in the number but in the relationship: micro-influencers build an audience around a specific niche, leading to higher engagement and more precise relevance per recommendation.Read why the number says less than the relationship behind it →
What is a sportfluencer?
A sportfluencer is an amateur athlete who creates content as a by-product of their sporting life, not an influencer who uses sport as a theme. That produces a smaller but sharper audience — people who actually train and would buy the product. The sporting content needs to set the tone; the rest of tRead how the distinction from a lifestyle influencer determines the result →