Every brand needs a Squad
Real sportfluencers Always-on content
What brands say about themselves, people scroll past. When real athletes use a product and talk about it, the scrolling stops.
Not one mega-influencer, but a squad of selected micro-sportfluencers who actually use your product and are guaranteed to post about it. All year round, or just once. You brief. That's all you have to do.
Micro-influencer Squad
Wowow case · sportfluencer UGC content
This is what a
guaranteed post looks like.
For Wowow, 25 sportfluencers chose the collab themselves, in exchange for products they picked with their own shop budget. 25 out of 25 delivered, filmed during real training sessions. No studio, no script: content that's ready for your own channels.
Wowow
+100
Why always on
One collab is a spike.
Always on is a rhythm.
A collab is 25 sportfluencers posting about your brand in the same short window. That works: the feed fills up, the comments come in, your brand shows up in your audience's socials. Then it stops. The posts age, the algorithm moves on, and three months later your content calendar is empty again.
Always on fixes the stopping. Every collab a new squad, or the best of the last one back with new product. Different athletes, different stories, the same brand. And every collab guaranteed posts: not a promise that something will come, but a number that's fixed before the first box leaves the door.
Where you see the difference:
Always on fixes the stopping. Every collab a new squad, or the best of the last one back with new product. Different athletes, different stories, the same brand. And every collab guaranteed posts: not a promise that something will come, but a number that's fixed before the first box leaves the door.
Where you see the difference:
Owned
In je eigen kanalen
In your own channels
Content from real training sessions, every week, with the rights to use it. Not once a quarter.
Search
In social search
In social search
Anyone searching your product on Instagram or TikTok finds athletes using it, not just your own account. Their posts show it in real training.
60
In AI-search
In AI search
Search engines and AI assistants increasingly read what people post, not what brands write about themselves. A steady stream of mentions counts.
How Sunday Squad saves you time
You brief. We do the rest.
Finding, contacting, selecting and following up dozens of sportfluencers quickly costs dozens of working hours. With Sunday Squad, your work stays limited to one briefing and one approval, whether it's 25 or 250 posts.
01
You brief
Product, message, how much creative freedom the sportfluencer gets.
02
You approve once
For a single collab, the squad. For always on, the profile: sport, level, region. After that we fill every next squad ourselves.
03
We do the rest
Finding, selecting, shipping, following up until the agreed number is in. You get the content, the rights and a report.
Authentic
Running
Cycling
Brands that already worked with us
Brands that got it faster
than we could explain it.
Reflective wear, race kit, chain wax, a rowing game. Each brand gave a squad a briefing, a deadline and a product pack, and left the rest to us.
Cyclowax
Performance wax kit
Cycling
EXR
Indoor rowing game
Rowers & fitness racers
Wowow
The Vandal
Cyclowax
EXR
Insights on influencer marketing
Ideas and insights for brands working with sportfluencers.
25 marketers, five minutes
Six months in, we know the supply side: 250 sportfluencers who actually want in. The brand side we want to know better. So we're looking for 25 experienced marketers willing to lend us five minutes of criticism. Read the story-
Why a squad does more than one sportfluencer
One athlete posts a product and it scrolls past. A whole squad posts it at the same time and it becomes a moment — for the brand and for the athlete. -
Amateur athletes are micro-brands, not an audience
Brand managers often think pros are brands and amateurs the audience. But every amateur-sportfluencer with 2,000 followers is also a brand — just different. -
How brands choose a sportfluencer today
Brands pick pro-sportfluencers less on results, more on Instagram-vibe. With micro-sportfluencers it's mostly vibe — and the occasional medal.
FAQ
Frequently asked questions
The questions brands ask us most often, answered briefly.
What is a Sunday Squad?
A squad of 25 amateur athletes creates content for one brand at the same time. Everyone shares from their own sport and community, within the same agreed posting period.Read how 25 athletes activate a brand at once — and why it works
What is a sportfluencer?
A sportfluencer is an amateur athlete who creates content from their sporting life. Sport comes first and attracts an engaged audience who also train. Other interests can still have a place on your profile.Read how the distinction from a lifestyle influencer determines the result
Is Sunday Squad right for my brand?
Yes, if an athlete genuinely uses, tests or experiences your product. From our collabs: reflective wear, energy gels, chain wax, a rowing game. But also coffee, a mattress, bike insurance. Less of a fit without use experience. The test: can someone take it into their routine for a week and say sometFind out when a squad is less suitable for your product
How long does it take from briefing to a live collab?
Count on four to six weeks from signed briefing to first posts: application window (1-3 weeks) → curation + squad review (5-7 working days) → shipping (a few days to a week) → posting window (2-3 weeks). Working toward a fixed date, we count back.See the full timeline in weeks, from briefing to first posts
What if there are fewer than 25 applications?
Then we don't just pad it out. An honest squad of 20 that genuinely fits is worth more than 25 with five dragged-in profiles. Two levers: parallel scouting to top up the pool, and honest course-correction (smaller, wider region, different timing) if it really can't be filled.Read how we adjust when the number doesn't reach what it should
What should the value of the product package be?
High enough to feel like a real reward, but there is no fixed product value: it must fit the content requested. As an indication, our sportfluencer survey says a package feels like a reward from ~€100 (usually €100–200). That is separate from the package price of at most €100 excl. VAT, which does nRead why a discount code is the worst product you can give
Ready to start?
Always on. Or one collab to start.
What it costs, you can simply find here.