Influencer marketing by a squad of athletes

Real content from real sportfluencers.

Sunday Squad gets 25 real athletes posting about your brand at the same time. We pick micro-influencers who actually train

No scripts. No hassle. Just products, experiences and authentic content.
Sportfluencer post - Wowow collab
77 likes
Instagram post
18% engagement
Wowow collab

Pay sportfluencers in product and experience

Group micro-influencers into squads of 25. Pay them in product and experience. More authenticity, more impact.
01
Match
We pick 25 athletes that fit your brand and group them into a squad
02
Gift
We send your product. No cash, no scripts. Just real experiences.
03
Amplify
25 athletes posting at once. Organic reach that lands and stays.
Authentic
Running
Cycling

Check our current collabs

Inspired? Motivated? A sportfluencer at heart? Take a look at our collabs and sign up. Sooner or later, nice products or experiences land in your lap...
endurance fueling collab

RocketFuel × Sunday Squad

Our first international collab. 25 Belgian sportfluencers — runners, cyclists, triathletes — test RocketFuel energy gels in real training and race conditions. Honest feedback, authentic content, one single drop.
Cologne List® certified · 1.200+ athletes fueling Cologne List® certified
bikefluencers collab

Cyclowax x Sunday Squad

The best way to wax your chain? The Cyclowax Performance Wax kit. Now in your hands! 10 cyclists, bikefluencers, crazy about racing, crazy about a clean chain.
Approved by pro riders Approved by pro riders
a new exclusive collab

The Vandal
x Sunday Squad

With The Vandal's bold, graphic sweaters, t-shirts and even smoke aero socks, you stand out — you don't disappear. Perfect as a sportfluencer if you want to create content that looks as good as your performance.
KPPNBRG - KWRMNT - PTRBRG KPPNBRG - KWRMNT - PTRBRG
our first event collab

Zolder42 x Sunday Squad

First marathon on a motor-racing circuit in Flanders.
Run where legends race!

Experience the very first running event with relay (min. 4km), half marathon & marathon at Circuit Zolder. Closed circuit, flawless asphalt, and supporters who see you again every lap. Sunday 20 September 2026 – start 15:00.
Run where legends race! Run where legends race!
our first collab is live

Wowow x Sunday Squad

Train with Wowow reflective gear. Show how Wowow makes you visible and keeps you safe during your early-morning or evening workouts in low light.
25 athletes per squad - first campaign live - content on Instagram & TikTok - pilot spots open 25 athletes per squad - first campaign live

Start your first squad!

No risk, no obligation. Send your products, we'll handle the rest: the squad, the motivation, the authentic content.

Frequently asked questions

The questions brands and sportfluencers ask us most — answered briefly.

What is a Sunday Squad?

A group of 25 amateur sportfluencers who create and publish content for one brand at the same time. Not separate influencer deals one by one — a coordinated activation where all 25 sit in the same short posting period, each from their own sport and community.Read how 25 athletes activate a brand at once — and why it works →

Do I get paid as a sportfluencer at Sunday Squad?

Not in cash. You get the brand's product as the reward for your content — no fee, no transfer. Cash attracts creators who monetise; product attracts creators who want to use the brand. What you get exactly is always set out up front in the briefing.Read what you concretely get in return for your content →

Is Sunday Squad right for my brand?

Yes, if an athlete genuinely uses, tests or experiences your product — nutrition, apparel, gear, recovery, tech, safety, events. Less of a fit if there's no use experience attached. The test: can someone take it into their training for a week and say something meaningful about it?Find out when a squad is less suitable for your product →

What is the difference between a micro-influencer and a macro-influencer?

Micro-influencers (1,000–100,000 followers) have a smaller but sharper audience than macro-influencers. The difference isn’t in the number but in the relationship: micro-influencers build an audience around a specific niche, leading to higher engagement and more precise relevance per recommendation.Read why the number says less than the relationship behind it →

What is a sportfluencer?

A sportfluencer is an amateur athlete who creates content as a by-product of their sporting life, not an influencer who uses sport as a theme. That produces a smaller but sharper audience — people who actually train and would buy the product. The sporting content needs to set the tone; the rest of tRead how the distinction from a lifestyle influencer determines the result →