What should the value of the product package be?

High enough to feel like a real reward. There is no fixed product value; the value and relevance must fit the content and effort requested. As an indication, not a rule: our survey among sportfluencers shows that from around €100 a package starts to feel like a real reward, and in practice product value usually lands between €100 and €200.

That is separate from the package price. The package price is at most €100 excl. VAT per guaranteed content package per creator, is what you pay us for selection, follow-up, reporting and usage rights, and does not include the product, see is the product included in the package price.

The difference is in how it lands. A 10% discount code feels like work, disguised as opportunity. A full product, an experience, an event ticket or an exclusive drop feels like recognition. The second is something an athlete is glad to show; the first isn't.

The model runs on that recognition: athletes deliver content because the return is worth it, not because they're paid. The more the package feels like something you'd buy yourself or be proud of, the stronger the content that comes out of it.