Always-on collabs.
Guaranteed content.

Build a steady flow of content from sportfluencers who use your product and share their experience. We select suitable creators, follow up on the collaboration and check the agreed delivery.

One fixed price per guaranteed content package. For example one reel and one story, together for a maximum of €100 excl. VAT per creator. Extra campaign content and organic usage rights are included.

One fixed package price.
And an advantage with always-on.

You pay a maximum of €100 excl. VAT per guaranteed content package per creator. One package can contain several publications. The price applies to the whole.

Maximum €100

Per guaranteed content package per creator, excl. VAT. We agree up front what content comes with it and how many creators take part.

Volume and duration

Only with always-on can the package price drop. The agreed volume and duration decide whether a lower package price is possible.

What we agree,
we guarantee.

You invest in agreed content that gets delivered. Reach, engagement and sales results are not guaranteed outcomes.
01
Together we agree your package.
For example one reel and one story. We set formats, numbers, recognisable product and brand mention up front, to fit your product and audience.
02
We follow up the content delivery.
Sunday Squad guides the creators, adjusts where needed and checks the agreed guarantee criteria. Once approved, the package counts as delivered and you hold the agreed usage rights.
03
Not delivered? Then you don't pay.
If the package isn't fully delivered, adjusting doesn't work and you haven't used any campaign content from that creator, you don't pay for that package.

A fitting product.
A clear total budget.

The creator invests time in using the product, making content and engaging their community. So the value and relevance of your product package must fit the expected content and effort. There is no fixed product value of €100.
Product or experience

Your product package

You supply the products for the creators on top. Their value to the creator is something other than your cost price as a brand.
Delivered home

+ Shipping

If you ship yourself, you cover those costs. In always-on mode, storage, handling and shipping by Sunday Squad are included when we agree that up front.
per Sunday Squad creator

+ Platform fee

The agreed number of guaranteed content packages × the fixed package price. Selection, follow-up, checks, organic usage rights and reporting are included.

More content?
More authenticity!

A creator sometimes shares more than agreed. Those extra posts and stories bring extra visibility. Once the package counts as delivered, you also get organic usage rights on that campaign content. With no extra content or licence costs.

You can share the content on your own social media, website and in emails. Each item has its own usage year from the first publication by the creator. So your stock of usable content grows with the collaboration.
Raynaud showing RocketFuel at a cycling event
RocketFuel
Christophe at the Zolder42 running race
Zolder42
Sportfluencer with RocketFuel sports nutrition
RocketFuel

From first briefing to content overview.

The package price also covers the work that makes the collaboration possible. That way you keep an overview of your brand and we take care of the execution.
Outside the price: the products themselves and paid promotion. Ads, boosting and whitelisting need separate agreements.

The right creators

We publish your collab, select suitable sportfluencers and align the selection with the campaign agreement.

Logistics as agreed

You can ship yourself. Storage, handling and shipping by Sunday Squad are included when we agree that up front.

Selection, follow-up and checks

We guide the content deliveries, adjust where needed and assess the guaranteed minimum.

Rights and reporting

You get an overview of the delivered content and the organic usage rights. Via the brand portal you follow the collaboration; we collect the available results for the evaluation.

Want to get to know us first?
Start with a one-off.

Experience working with Sunday Squad through a first test collab. Afterwards we discuss the content, the results and your experience. That's how you find out whether always-on suits your brand.
Ready to start? Tell us about your brand and what you want to achieve.

Frequently asked questions.

Are paid ads and whitelisting included?

No. Paid ads, boosting, whitelisting and partnership ads are not in the package price or the usage right and need separate arrangements. Your usage right covers organic use on your own channels.Read the full answer

How do I follow and evaluate my collab?

You follow the collaboration and content via the brand portal, with a content overview per item (creator, publication date, end date of usage right). We evaluate delivery and available views, reach and interactions; reach or sales are not guaranteed.Read the full answer

What if a creator does not deliver the package?

Then you pay nothing for that package, provided you have not used campaign content from that creator. We adjust first within the agreed repair period. There is no automatic replacement and the products you already sent fall outside the guarantee.Read the full answer

Is the product included in the €100 package price?

No. The package price of at most €100 excl. VAT covers our service; the products for the creators come on top. There is no fixed product value: it has to fit the requested content, and we agree the package up front together.Read the full answer

How long do I hold the usage right as a brand?

Twelve months per content item, from the creator's first publication. A later item has its own term; resharing or late approval extends nothing. After that public use stops, unless we agree an extension.Read the full answer

When does a guaranteed content package count as delivered?

A package counts as delivered once Sunday Squad approves it or you use campaign content from that creator. You pay the package price once, even if you don't use the content, and then get the usage rights on all of that creator's campaign content.Read the full answer

How can the price be lower than €100?

Only with always-on can the package price drop below €100 excl. VAT, depending on the agreed volume and duration. The price is fixed up front in your proposal. With a one-off you pay €100 excl. VAT per guaranteed package per creator.Read the full answer

Which extra content is included?

Yes. Everything the creator publishes within the agreed period with your product in it falls under your organic usage rights at no extra cost. The guaranteed minimum remains the package itself; extras are a bonus.Read the full answer

How many creators do I need?

By default from 25 creators; for a smaller brand we look together at what fits. You pay per package per creator, at most €100 excl. VAT: 25 creators therefore cost at most €2,500. The number of packages is set up front in your proposal.Read the full answer

Can I challenge the approval of a package?

Yes, within 30 calendar days of our approval notice you can report a specific deviation from the guarantee criteria. If you use campaign content from that creator, you accept the whole package. Without timely objection our assessment counts as accepted.Read the full answer

How much say do I have in the content?

You help set the briefing; the creator brings their own style and angle. Approving every video beforehand is not standard; if you want that, we agree feedback moments and revisions explicitly. Wishes added later do not enlarge the guaranteed minimum.Read the full answer

Which actions count as brand use?

Reposting, sharing on your brand account, publishing on your website or in a newsletter, and knowingly accepting a co-creator publication. Use by an agency on behalf of your brand also counts. Liking, commenting, downloading or just being tagged does not.Read the full answer

Can I agree specifically on reels and stories?

Yes. We agree formats, numbers and minimum criteria up front, for example one reel of at least twenty seconds and one story. That is the guaranteed minimum; a broader briefing we steer towards but do not guarantee. We guarantee content delivery, not reach or sales.Read the full answer

How do you assess the quality of creators?

We select on earlier content, style and fit with your brand and audience, not on follower count alone. What you can enforce on quality, we record as a guarantee criterion; style and taste belong to the briefing and are not guaranteed.Read the full answer