When does a guaranteed content package count as delivered?

By Tom Bogaert · Reviewed on
Part of: Micro-influencer pricing

A package counts as delivered at the first of two moments: Sunday Squad approves it, or you use campaign content from that creator.

Approval. All agreed guarantee criteria are met and we tell you so with a check overview. From then on the package price is due, even if you don't use the content. You have 30 calendar days to report a specific deviation.

Use. If you use a creator's content, even before our approval, you accept the whole package, even if something is still missing. The package is indivisible: if you use a story while the reel is still missing, you pay the full package price, but never twice. Which actions count is explained in which actions count as brand use.

From the moment the package counts as delivered, you have organic usage rights on all of that creator's campaign content at no extra cost, including the extra posts and stories.

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Related questions

How many creators do I need?

By default from 25 creators; for a smaller brand we look together at what fits. You pay per package per creator, at most €100 excl. VAT: 25 creators therefore cost at most €2,500. The number of packages is set up front in your proposal.Read the full answer →

How can the price be lower than €100?

Only with always-on can the package price drop below €100 excl. VAT, depending on the agreed volume and duration. The price is fixed up front in your proposal. With a one-off you pay €100 excl. VAT per guaranteed package per creator.Read the full answer →

What if a creator does not deliver the package?

Then you pay nothing for that package, provided you have not used campaign content from that creator. We adjust first within the agreed repair period. There is no automatic replacement and the products you already sent fall outside the guarantee.Read the full answer →

Can I challenge the approval of a package?

Yes, within 30 calendar days of our approval notice you can report a specific deviation from the guarantee criteria. If you use campaign content from that creator, you accept the whole package. Without timely objection our assessment counts as accepted.Read the full answer →

Which actions count as brand use?

Reposting, sharing on your brand account, publishing on your website or in a newsletter, and knowingly accepting a co-creator publication. Use by an agency on behalf of your brand also counts. Liking, commenting, downloading or just being tagged does not.Read the full answer →
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