Micro-influencer pricing
Everything brands ask about the price of the Sunday Squad micro-influencer platform: what a guaranteed content package costs, what is in it, when it counts as delivered and what you may do with the content. One answer per question.
What you pay
How can the price be lower than €100?
Only with always-on can the package price drop below €100 excl. VAT, depending on the agreed volume and duration. The price is fixed up front in your proposal. With a one-off you pay €100 excl. VAT per guaranteed package per creator.
Read on →How many creators do I need?
By default from 25 creators; for a smaller brand we look together at what fits. You pay per package per creator, at most €100 excl. VAT: 25 creators therefore cost at most €2,500. The number of packages is set up front in your proposal.
Read on →Is the product included in the €100 package price?
No. The package price of at most €100 excl. VAT covers our service; the products for the creators come on top. There is no fixed product value: it has to fit the requested content, and we agree the package up front together.
Read on →What does a collab with a Sunday Squad cost?
You pay per guaranteed content package per creator, never more than €100 excl. VAT; by default from 25 creators, so at most €2,500. Only with always-on can the price be lower. Products are separate; the intro call is free.
Read on →What does creator marketing cost in Belgium?
Three price brackets in the Belgian market: one micro-influencer (a few hundred up to €1,000 per post), a classic campaign (€1,000–€5,000), or a macro-influencer/celebrity (€5,000–€25,000 per post). Sunday Squad charges per guaranteed content package per creator: max €100 excl. VAT, by default from
Read on →What does a single nano-influencer post cost?
Globally about $50 (~€45) per post (archive.com sector analysis, 2025) — an order of magnitude, not a rate. In Belgium a credible sports profile costs more. We charge per guaranteed content package per creator (max €100 excl. VAT, by default from 25 creators), including selection, follow-up, a guara
Read on →What does short-form video content from sportfluencers cost in Belgium?
On the UGC market a single video costs 150 to 300 dollars, with no audience attached. In a Sunday Squad collab video content is part of the content package: per guaranteed package per creator max €100 excl. VAT, by default from 25 creators — and the videos appear in front of the sportfluencers' own
Read on →How much does a micro-influencer campaign cost in Belgium?
Micro-influencer campaigns in Belgium work with cash per post (€150–€600 per Reel), product seeding (from €75–100 product value per creator) or a hybrid model. Fully outsourced, including selection, logistics and reporting, a squad of 25 starts from €2,500.
Read on →When a package counts
When does a guaranteed content package count as delivered?
A package counts as delivered once Sunday Squad approves it or you use campaign content from that creator. You pay the package price once, even if you don't use the content, and then get the usage rights on all of that creator's campaign content.
Read on →What if a creator does not deliver the package?
Then you pay nothing for that package, provided you have not used campaign content from that creator. We adjust first within the agreed repair period. There is no automatic replacement and the products you already sent fall outside the guarantee.
Read on →Can I challenge the approval of a package?
Yes, within 30 calendar days of our approval notice you can report a specific deviation from the guarantee criteria. If you use campaign content from that creator, you accept the whole package. Without timely objection our assessment counts as accepted.
Read on →Which actions count as brand use?
Reposting, sharing on your brand account, publishing on your website or in a newsletter, and knowingly accepting a co-creator publication. Use by an agency on behalf of your brand also counts. Liking, commenting, downloading or just being tagged does not.
Read on →What you may use
Which extra content is included?
Yes. Everything the creator publishes within the agreed period with your product in it falls under your organic usage rights at no extra cost. The guaranteed minimum remains the package itself; extras are a bonus.
Read on →How long do I hold the usage right as a brand?
Twelve months per content item, from the creator's first publication. A later item has its own term; resharing or late approval extends nothing. After that public use stops, unless we agree an extension.
Read on →Are paid ads and whitelisting included?
No. Paid ads, boosting, whitelisting and partnership ads are not in the package price or the usage right and need separate arrangements. Your usage right covers organic use on your own channels.
Read on →What are the content rights for brands?
Standard is organic use on your own channels, twelve months per content item from the creator's first publication. Paid use (ads, boosting, whitelisting, partnership ads), OOH and TV are not included and need separate arrangements. The creator remains the rights holder.
Read on →What does a Sunday Squad collab actually deliver?
25 pieces of content on the same day, cumulative organic reach typically well above 50,000, an organic usage right of twelve months per item, and no ghosting. A squad builds credibility, not direct conversion.
Read on →What to expect
Can I agree specifically on reels and stories?
Yes. We agree formats, numbers and minimum criteria up front, for example one reel of at least twenty seconds and one story. That is the guaranteed minimum; a broader briefing we steer towards but do not guarantee. We guarantee content delivery, not reach or sales.
Read on →How do you assess the quality of creators?
We select on earlier content, style and fit with your brand and audience, not on follower count alone. What you can enforce on quality, we record as a guarantee criterion; style and taste belong to the briefing and are not guaranteed.
Read on →How much say do I have in the content?
You help set the briefing; the creator brings their own style and angle. Approving every video beforehand is not standard; if you want that, we agree feedback moments and revisions explicitly. Wishes added later do not enlarge the guaranteed minimum.
Read on →How do I follow and evaluate my collab?
You follow the collaboration and content via the brand portal, with a content overview per item (creator, publication date, end date of usage right). We evaluate delivery and available views, reach and interactions; reach or sales are not guaranteed.
Read on →What is a realistic ROI on a nano-influencer campaign?
A defensible benchmark is €5.44 in revenue per euro invested (Café Royal, via archive.com sector analysis 2025). Better still, do the reverse sum: what you need to break even — and count the content you'd otherwise have paid to produce.
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