How do I follow and evaluate my collab?

By Tom Bogaert · Reviewed on
Part of: Micro-influencer pricing

You follow the collaboration and the delivered content via the brand portal. We also keep a content overview showing, per item, the creator, the publication, the first publication date and the end date of your usage right, plus our check overview of the guarantee criteria.

For the evaluation we look at the agreed delivery and the available results, such as views, reach and interactions. Which figures are available depends on the platform and the creator insights shared. Follower counts are not realised reach. Reach or sales results are not guaranteed: we guarantee content delivery. We agree reporting and evaluation moments up front.

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Related questions

When does a guaranteed content package count as delivered?

A package counts as delivered once Sunday Squad approves it or you use campaign content from that creator. You pay the package price once, even if you don't use the content, and then get the usage rights on all of that creator's campaign content.Read the full answer →

How long do I hold the usage right as a brand?

Twelve months per content item, from the creator's first publication. A later item has its own term; resharing or late approval extends nothing. After that public use stops, unless we agree an extension.Read the full answer →

What if a sportfluencer doesn't post (on time)?

We carry that risk. Curation up front, agreements in the briefing, follow-up and repair during the posting window. If a creator still doesn't deliver and you used nothing, you don't pay for that package; no automatic replacement. Afterwards you get an honest completion rate.Read how the three layers of risk management work in practice →

How long does it take from briefing to a live collab?

Count on four to six weeks from signed briefing to first posts: application window (1-3 weeks) → curation + squad review (5-7 working days) → shipping (a few days to a week) → posting window (2-3 weeks). Working toward a fixed date, we count back.See the full timeline in weeks, from briefing to first posts →

What if there are fewer than 25 applications?

Then we don't just pad it out. An honest squad of 20 that genuinely fits is worth more than 25 with five dragged-in profiles. Two levers: parallel scouting to top up the pool, and honest course-correction (smaller, wider region, different timing) if it really can't be filled.Read how we adjust when the number doesn't reach what it should →
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