How long do I hold the usage right as a brand?

By Tom Bogaert · Reviewed on
Part of: Micro-influencer pricing

Twelve months per content item, counted from the creator's first publication of that item. A later published item has its own twelve-month term. Resharing or a late approval does not extend the end date.

An example: if the creator publishes a reel on 1 March and Sunday Squad approves the package on 1 May, you use that reel from 1 May until 1 March the following year. You lose the weeks between publication and approval, and no more than that.

The right covers organic use on your own channels: website, emails and social media. When it ends, public use of that item stops. Extending is possible, but we agree it separately in writing. You may keep a non-public copy for your records. Which content falls under the right is explained in which extra content is included.

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Related questions

When does a guaranteed content package count as delivered?

A package counts as delivered once Sunday Squad approves it or you use campaign content from that creator. You pay the package price once, even if you don't use the content, and then get the usage rights on all of that creator's campaign content.Read the full answer →

Which extra content is included?

Yes. Everything the creator publishes within the agreed period with your product in it falls under your organic usage rights at no extra cost. The guaranteed minimum remains the package itself; extras are a bonus.Read the full answer →

Are paid ads and whitelisting included?

No. Paid ads, boosting, whitelisting and partnership ads are not in the package price or the usage right and need separate arrangements. Your usage right covers organic use on your own channels.Read the full answer →

How do I follow and evaluate my collab?

You follow the collaboration and content via the brand portal, with a content overview per item (creator, publication date, end date of usage right). We evaluate delivery and available views, reach and interactions; reach or sales are not guaranteed.Read the full answer →

What if a sportfluencer doesn't post (on time)?

We carry that risk. Curation up front, agreements in the briefing, follow-up and repair during the posting window. If a creator still doesn't deliver and you used nothing, you don't pay for that package; no automatic replacement. Afterwards you get an honest completion rate.Read how the three layers of risk management work in practice →
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