- collabs -
Every collab, from open to done
Brands send products and experiences, you make honest content about them. Everything that is open, everything running, and what the previous squads delivered.
Overview
All collabs
Open
Etixx Sports Nutrition
Etixx × Sunday Squad
From energy on the go to recovery after training: discover Etixx sports nutrition suited to your sport. Packages are available for running, …
Apply
Open
EXR
EXR × Sunday Squad
EXR is an app for indoor rowing. You connect your rowing machine over Bluetooth to your phone, tablet, PC or Apple TV, …
Apply
In selection
Cyclowax — The Performance Wax Kit
You get the Cyclowax Performance Wax Kit — the brand's newest hot wax system, patented and designed to make every step of …
View
Running
RocketFuel Endurance
RocketFuel × Sunday Squad
Three flavours in the Mix Pack: TRAIN — zone 2/3 endurance fueling (60–90g carbs/h) RACE — moderate to high intensity (90–120g/h) RACE+ …
84 pieces of content
View
Completed
Zolder 42
Zolder42 x Sunday Squad
Zolder42 is a unique running event on the legendary Circuit Zolder on 20 September 2026. Website: zolder42.be Choose your format/ticket: • 10 …
47 pieces of content
View
Completed
The Vandal
The Vandal pilot
The Vandal makes clothing for people who live outdoors. Every piece tells a story — from the cobbles of the Flemish Ardennes …
49 pieces of content
View
Completed
WOWOW Reflective Wear
Wowow Reflective Wear - Pilot
Wowow reflective running/cycling vest (choice of sizes S-XL). High-quality retroreflective materials offering 360-degree visibility.
65 pieces of content
View
How it works
From sign-up to post
You build your profile once. Everything after that happens per collab: you apply separately, with a content idea and your motivation.
01
Create a profile
Sport, channels, sizes. Fill it in once — you never have to do it again.
02
Apply with an idea
What you want to make, and why this brand suits you. A worked-out idea says more than a thousand followers.
03
We put the squad together
Not everyone who applies gets selected. We look at sport, drive, and whether the brand fits you.
04
Products arrive, you post
No scripts, no cash. You make content the way you make it, and you keep the products.
Two steps, not one
First a profile. Then you apply to every collab that suits you.
You build the profile once: sport, channels, sizes. Applying happens per collab, with an idea and your motivation.
For athletes
What you get out of it
No cash, but kit and experiences you wanted anyway. You keep what you get, and you post about it the way you post. From 500 followers, in squads of 25.
Ticket
Zolder 42
A race entry, free
10 km, half, marathon or relay at Circuit Zolder — 25 spots for the squad.
EXR
A year of EXR
Rowing through 3D worlds on your own rowing machine, a season long.
The Vandal
Race kit, yours to keep
A full outfit, worn on your own rides. No need to send it back.
WOWOW
Reflective gear
Staying visible in the dark, and making content about it whenever it suits you.
Veelgestelde vragen
Voor je je aanmeldt
How long does a Sunday Squad collab run?
The active posting window is typically 2 to 3 weeks from the moment you receive your products. No yearly commitment: you get a briefing, you post your content, you share your results, done.See the full timeline from sign-up to reporting
Does everyone who applies for a collab get selected automatically?
No. Every collab has 25 spots and we select on sporting match, content quality and engagement — not just follower count. You can't lose by applying; you can only get selected.Find out what happens to your profile after a non-selection
How much do I have to post?
Usually 1 story + 1 reel. How much it becomes depends on the value and duration of the collab — the brand can ask more or less, always briefed up front. Enthusiastic athletes often do more: win-win-win for brand, athlete and Sunday Squad.Read how the collab value determines how much you post
How long does it take from briefing to a live collab?
Count on four to six weeks from signed briefing to first posts: application window (1-3 weeks) → curation + squad review (5-7 working days) → shipping (a few days to a week) → posting window (2-3 weeks). Working toward a fixed date, we count back.See the full timeline in weeks, from briefing to first posts
What if there are fewer than 25 applications?
Then we don't just pad it out. An honest squad of 20 that genuinely fits is worth more than 25 with five dragged-in profiles. Two levers: parallel scouting to top up the pool, and honest course-correction (smaller, wider region, different timing) if it really can't be filled.Read how we adjust when the number doesn't reach what it should
What if a sportfluencer doesn't post (on time)?
We carry that risk. Curation up front, agreements in the briefing, follow-up and repair during the posting window. If a creator still doesn't deliver and you used nothing, you don't pay for that package; no automatic replacement. Afterwards you get an honest completion rate.Read how the three layers of risk management work in practice