A new bikefluencer collab
Cyclowax x Sunday Squad
Cyclowax makes the most advanced hot wax system for cyclists, out of Ghent. For this collab we're looking for 10 Belgian cyclists, bike influencers if you will, who want to be among the first out on the road with the new Cyclowax Performance Wax Kit.
A 100% clean chain, always. In exchange for your creative content.
A 100% clean chain, always. In exchange for your creative content.
This collab is not fully translated yet — some content is shown in Dutch.
About this collaboration
Cyclowax x Sunday Squad
Cyclowax builds the most advanced hot wax system for cyclists, out of Ghent. Patented, developed together with Lidl-Trek and used by Olympic champions and Unbound winners. No chemicals, a chain that lasts three times longer, and up to 8 watts less friction per ride.
For this collab we're looking for ten Belgian cyclists to be among the first out on the road with the new Performance Wax Kit — before it's widely available.
The kits ship in September, right after the device launches. From then on it's over to the squad: get to know the system, ride on it, and share your own take. Posting runs until 30 September. One kit. Ten sportfluencers.
Product
The kit
You get the Cyclowax Performance Wax Kit — the brand's newest hot wax system, patented and designed to make every step of the waxing process better.
Why this thing is special:
- Patented technology — developed with input from the World Tour
- Up to 8 watts gained per ride through less friction
- Your chain lasts up to 3× longer
- Done with degreaser, chain tattoos and dirty hands
- No PFAS, no forever chemicals
What we ask
in exchange for the kit
What we're asking for
- 1 reel on Instagram, tagged #cyclowaxsquad and @cyclowax
- 1 story — your unboxing, your first waxing, or the ride after it
- Mark in the Sunday portal when your package has arrived
About that reel
We expect one post where the kit and your experience with it are the centre of it. No anonymous product shot buried in a series. And preferably with you in frame: you and the kit, or you and the result. That's what people remember.
The rest stays yours. The format, the tone, the moment — we're not writing your lines.
Inspiration
- Tutorial reel — how you apply the wax with the heater
- Before & after — dirty chain versus waxed chain
- Ride vlog — the waxing moment woven into a ride
- Squad collab — a joint post or ride with other squad members
Exclusivity: for 12 months after the start of this collab you don't promote any other chain wax or chain lube brands. Other cycling-related brands (clothing, bikes, nutrition, accessories) stay completely free.
Compensation
The kit
The Cyclowax Performance Wax Kit (retail value €199.95) — patented hot wax system, delivered to your home by Cyclowax. Used by Lidl-Trek and Olympic champions.
Plus what you don't see on the packaging:
- Recognition as one of the ten chosen cyclists in Belgium — selected by Sunday Squad, not by the brand
- Visibility within a curated squad of Belgian cycling sportfluencers
- A spot on the Cyclowax x Sunday Squad collab page
- The chance that your content gets picked up by Cyclowax on their own channels
- Among the first in the country with the new system — before it's widely available
Application
Your application
Your content idea and any extra questions from the brand.
Here you fill in your application: a short content idea and any extra questions from the brand. Until we make the selection, you can still adjust your application.
Becomes visible once you've applied.
Selection
The selection
Your product choice or discount code and the brand's posting instructions.
If you're selected, here you'll find your product choice or discount code, along with posting instructions from the brand.
Becomes visible once you're selected.
Squad
Your squad
The other selected sportfluencers in this collab.
After selection, get to know the other selected sportfluencers — their bio, sport, and content idea.
Becomes visible once you're selected.
Content
Your content
Submit your published post — that wraps up your journey.
Paste the link to your published post here once it's live. That closes the loop.
Becomes visible once you're selected and ready to post.
FAQ
Frequently asked questions about your content
Answers to the most frequently asked questions.
What kind of content can I make for Cyclowax as a sportfluencer?
Anything that fits how you normally post about your bike, as long as the waxing lands naturally. Minimum is one Reel tagged #cyclowaxsquad and @cyclowax. Strong formats: a tutorial with the heater, a before & after of your chain, a ride vlog, a Tour/Vuelta Story or a squad collab.See the five content formats that work for Cyclowax →
Does Cyclowax contain PFAS or forever chemicals?
No. Cyclowax explicitly claims to be PFAS-free, with no forever chemicals. That's a real difference from many classic lubes: PFAS do lower friction but don't break down and, with a wet lube, wash off your chain into nature. Cyclowax gets its low friction from the dry wax itself.Read why Cyclowax is PFAS-free →
Frequently asked questions about this collab
Everything you need to know about this partnership.
What is Cyclowax and where is it made?
Cyclowax is a Belgian brand making the most advanced hot wax system for bike chains, hand-assembled in Ghent. A patented wax system instead of oil: your chain stays clean and fast, without degreaser or PFAS. Official partner of World Tour team Lidl-Trek.Read what Cyclowax is and how the system works →
Why does World Tour team Lidl-Trek choose Cyclowax?
Because marginal gains matter at that level and a waxed chain genuinely delivers there. Lidl-Trek didn't just pick Cyclowax as a partner — they co-developed the Race Wax, tested on the pros' own bikes. The system you get in this collab is the same one ridden at World Tour level.Read why Lidl-Trek rides with Cyclowax →
Does my chain really last longer with Cyclowax hot wax?
Yes. Cyclowax cites a chain that lasts three to four times longer when you re-wax every 300 to 500 km. The reason: hot wax is bone-dry and attracts no dirt, while oil holds the grit that acts like sandpaper between your links. Less dirt means less wear.Read why a waxed chain lasts up to 3-4× longer →
Why does a chain waxed with Cyclowax stay clean?
Because hot wax sets bone-dry while oil stays wet and sticky. Oil holds the sand and dust from the road — hence that black, greasy chain. With Cyclowax hot wax, dirt finds no grip and just falls off as you ride. A clean chain is also a faster chain.Read why hot wax keeps your chain clean and faster →