What kind of content can I make for Cyclowax as a sportfluencer?

By Tom Bogaert · Reviewed on
Part of: Questions others asked too

Anything that fits how you normally post about your bike and your gear — as long as the waxing gets a natural place in it. The minimum is one Reel tagged #cyclowaxsquad and @cyclowax. Beyond that everything's welcome, and a well-developed idea weighs into the selection.

Five formats that work well for a wax collab:

Formats
  1. Tutorial Reel. How you wax the chain with the heater, step by step. Works double: it helps your audience and it's exactly what people google.
  2. Before & after. A dirty, black chain next to a clean, waxed one. The most direct proof that something changes.
  3. Ride vlog. The waxing moment woven into a normal ride — no separate ad, just part of your prep.
  4. Tour or Vuelta Story series. Your commentary during the grand tours, with your own waxed chain as the thread.
  5. Squad collab. A joint post or ride together with other squad members.

No brand guidelines, no pre-approval. Your tone, your visuals, your story. The idea you submit when applying isn't a contract — you can deviate along the way. The more concrete your plan, the better the match.

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Related questions

Does my chain really last longer with Cyclowax hot wax?

Yes. Cyclowax cites a chain that lasts three to four times longer when you re-wax every 300 to 500 km. The reason: hot wax is bone-dry and attracts no dirt, while oil holds the grit that acts like sandpaper between your links. Less dirt means less wear.Read why a waxed chain lasts up to 3-4× longer →

Why does a chain waxed with Cyclowax stay clean?

Because hot wax sets bone-dry while oil stays wet and sticky. Oil holds the sand and dust from the road — hence that black, greasy chain. With Cyclowax hot wax, dirt finds no grip and just falls off as you ride. A clean chain is also a faster chain.Read why hot wax keeps your chain clean and faster →

Why does World Tour team Lidl-Trek choose Cyclowax?

Because marginal gains matter at that level and a waxed chain genuinely delivers there. Lidl-Trek didn't just pick Cyclowax as a partner — they co-developed the Race Wax, tested on the pros' own bikes. The system you get in this collab is the same one ridden at World Tour level.Read why Lidl-Trek rides with Cyclowax →

What is Cyclowax and where is it made?

Cyclowax is a Belgian brand making the most advanced hot wax system for bike chains, hand-assembled in Ghent. A patented wax system instead of oil: your chain stays clean and fast, without degreaser or PFAS. Official partner of World Tour team Lidl-Trek.Read what Cyclowax is and how the system works →

Does Cyclowax contain PFAS or forever chemicals?

No. Cyclowax explicitly claims to be PFAS-free, with no forever chemicals. That's a real difference from many classic lubes: PFAS do lower friction but don't break down and, with a wet lube, wash off your chain into nature. Cyclowax gets its low friction from the dry wax itself.Read why Cyclowax is PFAS-free →
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