Question 1

Why does my profile have to be public?

Tom Bogaert · Accepted Answer

Because curation runs on what's publicly visible: that you really train, what your content looks like, how your community reacts. On private, we — and the brand — see a closed door, and you drop out for the wrong reason. Think of it as your shop window, not your diary.

Question 2

Do I get paid as a sportfluencer at Sunday Squad?

Tom Bogaert · Accepted Answer

Not in cash. You get the brand's product as the reward for your content — no fee, no transfer. Cash attracts creators who monetise; product attracts creators who want to use the brand. What you get exactly is always set out up front in the briefing.

Question 3

What do I get in return for my content?

Tom Bogaert · Accepted Answer

The brand's product — a product package, race ticket, event access or exclusive drop, depending on the collab. The retail value is always set out up front in the briefing. The product is yours to keep: no return label, no expiry date.

Question 4

Can I still work with other brands on the side?

Tom Bogaert · Accepted Answer

Yes. Sometimes a brand asks for a non-compete for competitors in the same category — that's stated explicitly in the briefing. For other brands in other categories you stay completely free.

Question 5

Do I need to have 10,000 followers?

Tom Bogaert · Accepted Answer

No. We work with nano- and micro-influencers from 1,000 followers, sometimes fewer if the community clicks. What counts is that you really train and that your audience sees it.

Question 6

So am I becoming a brand ambassador?

Tom Bogaert · Accepted Answer

Not automatically, but it can happen. A collab is one round, no extension. If the brand wants to continue with the same squad, you're asked for Sunday Squad Ambassadors: new product, a fee, and you decide per round. Based on what you did, not on your followers.

Question 7

Do you only work in Belgium?

Tom Bogaert · Accepted Answer

Mainly Belgium — Flanders and Brussels. For specific collabs we can also activate the Netherlands or France, but the centre of gravity is here.

Question 8

What if I don't do Hyrox but crossfit or pilates?

Tom Bogaert · Accepted Answer

No problem. We curate on multiple axes — sporting fit, content quality, community engagement, lifestyle style — not just one discipline. A crossfitter or pilates creator can fit a running brand perfectly.

Question 9

Do I have to pay tax on the free products?

Tom Bogaert · Accepted Answer

We're not accountants. Roughly: a product or experience from an occasional collab isn't treated as salary. If it becomes structural and high in value, run it past your accountant. We always communicate the retail value up front.

Question 10

Do I get to keep the products after the collab?

Tom Bogaert · Accepted Answer

Yes. The product is yours and stays yours — no return, no expiry. The product is the reward for your content.

Question 11

Why should I apply if I'm not guaranteed to be selected?

Tom Bogaert · Accepted Answer

Because one application puts you in view not for one collab, but for all the next ones. Your profile stays in the pool; selection is about fit, and fit varies per campaign. Not being chosen says something about the match of that moment, not about you.

Question 12

Can I give my honest opinion?

Tom Bogaert · Accepted Answer

Yes — it's literally why you're asked. Your audience believes you precisely because you don't sound like an ad. "Sits well on long runs, less on intervals" is more credible than "best product ever". Honest does mean fair, concrete and respectful, though.

Question 13

How many posts do I need to make?

Tom Bogaert · Accepted Answer

Three posts is the standard. You largely pick the format yourself — reel, in-feed post, story set, carousel — as long as it fits the brief and how you normally post.

Question 14

How do I refine or expand my content idea after applying?

Tom Bogaert · Accepted Answer

Through your account: log in, open the collab, go to Application, edit the Content idea field and click Save changes — you can do this until we make the selection. Keep it concrete and on-brand. Already selected? You can still adjust, as long as your content stays within the briefing.

Question 15

Is my content used abroad too?

Tom Bogaert · Accepted Answer

By default, no. The rights to your content are usually limited to the country of the collab. International use is a separate agreement, stated upfront in the briefing — before you agree, you know where your image ends up.

Question 16

Can I improve my chances of being selected?

Tom Bogaert · Accepted Answer

Yes: keep your profile complete, post real sports content regularly, respond quickly to invitations and only say yes to collabs that genuinely fit. It's cumulative — whoever fits well, delivers on time and communicates honestly becomes more interesting for future squads.

Question 17

What kind of brands will I encounter at Sunday Squad?

Tom Bogaert · Accepted Answer

Sports brands in the broadest sense: nutrition, apparel, shoes, accessories, recovery, tech, safety, events. From challengers to names you know. You're matched on what fits your sport and style — not every brand fits every athlete, and that's exactly the point.

Question 18

Do I have to post every week?

Tom Bogaert · Accepted Answer

No. There's no weekly schedule and no fixed number of posts per month — Sunday Squad works per collab, not per calendar. You only commit once you're selected for a collab; then you deliver a few posts within an agreed window, and after that it's done.

Question 19

What if I'm sick, injured or traveling during the posting window?

Tom Bogaert · Accepted Answer

Let us know as soon as possible — that solves nearly everything. We shift the timing or activate someone else. What we can't solve is silence: disappearing without a word is the fastest way to not be asked again. One message is enough.

Question 20

When is my collab properly finished?

Tom Bogaert · Accepted Answer

When you've posted the agreed content within the timing, shared your results and supplied the links or screenshots. Then it's done — no hidden yearly contract. You keep the product, the content stays yours.

Question 21

Can I be in multiple Sunday Squad collabs at the same time?

Tom Bogaert · Accepted Answer

Yes, in principle. Different categories (running and cycling): fine. Two running brands at once: no — we don't want your audience seeing you promote two competing products.

Question 22

What if the product doesn't fit or arrives late?

Tom Bogaert · Accepted Answer

Tell us right away and we'll sort it — wrong size, damaged or not yet arrived, that's what spares and margins are for. But we only know once you say so. The practical side has to be right before you can make good content.

Question 23

Can a brand contact me directly after a collab?

Tom Bogaert · Accepted Answer

It can, and there's nothing wrong with that as such — Sunday Squad doesn't claim you. Just mind the agreements still running (content rights, any exclusivity): those hold as long as the collab runs. A new, separate deal beyond that is between you and the brand.

Question 24

I don't speak Dutch. Can I still join?

Tom Bogaert · Accepted Answer

Yes. Not every collab is in Dutch — which language is required is set per collab in the briefing. Some brands want Dutch, others French or English, and for some it doesn't matter.

Question 25

Do I get feedback on my content?

Tom Bogaert · Accepted Answer

At campaign level always: after a collab we share what the squad as a whole delivered. Individual feedback isn't standard — the squads are too big for that. But whoever delivers strong, reliable content stands out and comes into view more easily for future squads.

Question 26

What should be in my profile?

Tom Bogaert · Accepted Answer

Enough to show who you are as an athlete: your sport(s) and training frequency, region, socials and content style, sizes where relevant, and your interests or sports data. No CV needed — but an empty profile matches poorly.

Question 27

Am I welcome if I'm not Belgian?

Tom Bogaert · Accepted Answer

Yes, you're welcome wherever you live. Our focus is on Belgium for now, so not every collab will fit your country — we'll simply let you know. Other countries are coming; whether a collab is open to your region is in the briefing.

Question 28

I already work with brands that compete with your clients. Can I still join?

Tom Bogaert · Accepted Answer

That's possible, depending on the collab. Some brands ask for a temporary non-compete during the posting window — stated up front in the briefing. Others don't. We select on sports fit and content quality, not on how clean your portfolio is. Register or follow us on socials to stay up to date on new

Question 29

Why do you work in squads of 25?

Tom Bogaert · Accepted Answer

Because 25 athletes posting at the same time create local saturation inside a community — something one stray post never does. It tips from advertising to "everyone around me uses this". And you don't post alone, but alongside 24 others who live the same sport.

Question 30

What kind of content can I make for The Vandal?

Tom Bogaert · Accepted Answer

Anything where you're genuinely moving outdoors and The Vandal fits in naturally: your Sunday ride, a gravel trip, a morning run, your outfit at the coffee stop. No script — your own sport and tone. At least 1 reel or feed post + 1 story within two weeks of your package; authentic beats perfect.

Question 31

How does my shopping credit work and how do I pick my Vandal kit?

Tom Bogaert · Accepted Answer

You get shopping credit for the The Vandal webshop and pick your own kit — no fixed package. Note: your code works on the own collections, not on their brand collabs. Once the squad is confirmed you get a personal code; The Vandal ships directly. Then you post 1 reel + 1 story within two weeks.

Question 32

What is a main sport and can I only choose one?

Tom Bogaert · Accepted Answer

Your main sport is the first thing your profile says about you — the sport you actually do. You pick one and can still add other sports alongside. A collab matches on what you genuinely do, so make your main sport sharp; the rest of your sports simply stay on your profile.

Question 33

Do I have a better chance of being selected if I've done a Sunday Squad collab before?

Tom Bogaert · Accepted Answer

Sometimes yes, sometimes no — it depends on how that previous collab went. After each collab we evaluate: deliver well and it counts in your favour; drop out or deliver half-heartedly and it weighs the other way. And it stays just one criterion alongside fit, content idea, reach and engagement. We c

Question 34

Do followers from abroad count in the selection?

Tom Bogaert · Accepted Answer

They count — what matters is your community and your fit, not the postcode behind your followers. An international audience isn't a minus; for a Belgium-focused collab an engaged Belgian community weighs more. One factor, not a barrier.

Question 35

How do I become a brand ambassador or sportfluencer with Sunday Squad?

Tom Bogaert · Accepted Answer

You join as a sportfluencer, not a classic ambassador. Register, complete your profile and apply for a collab with your own content idea — no yearly commitment, no big reach needed. Those who deliver and fit can be asked for Sunday Squad Ambassadors.

Question 36

Do I have to be a top or professional athlete to take part?

Tom Bogaert · Accepted Answer

No, on the contrary — we work with amateur and lifestyle athletes, not pros. No podiums or race results needed. What counts is that you genuinely train, post about it regularly, and have an audience that reacts. Not your level, but your content.

Question 37

Can I work with multiple brands, or am I tied to one?

Tom Bogaert · Accepted Answer

You're not tied to anything — a collab is one-off, and afterwards you're free to work with other brands. The only logical limit: within one running collab you don't post for a direct competitor at the same time. A paid ambassadorship does have bespoke terms.

Question 38

What are the next steps after I apply for a collab?

Tom Bogaert · Accepted Answer

After you apply comes the selection: we and the brand pick the squad based on your application and your profile. If you're chosen, a short briefing follows, you get the product or shop credit, you create your content and wrap up with a quick recap. Keep posting between applying and selection — an ac

Question 39

Can I choose any product from the webshop?

Tom Bogaert · Accepted Answer

Not always everything — you choose within what the brand opens up for the collab. Limited editions, the brand's own collaboration drops and discounted items tend to fall outside it. What's included is in the briefing or you'll notice it from your code. Not sure? Ask your Captain before you order.

Question 40

Won't I disappear among the others in a squad?

Tom Bogaert · Accepted Answer

No, usually the opposite. Because the whole squad is visible at the same time, the moment gets more attention and you're right in the middle of it — not as a stray advert, but as part of a group. Your content stays yours.

Question 41

Does EXR have a family plan?

Tom Bogaert · Accepted Answer

Yes: your main account plus two family members, with full access, as long as everyone lives at the same address. You activate it in your EXR web profile under "manage subscription" (not through an Apple subscription); the price depends on your billing type. If you're in the collab, your year is pers

Question 42

How much does a brand ambassador earn?

Tom Bogaert · Accepted Answer

For an amateur with 500 to 10,000 followers: the product, and sometimes an amount on top (in the industry: gifting, a €200–€800/month retainer, or a 10–20% commission). With Sunday Squad Ambassadors per round: product with a known retail value, plus a fee stated in the briefing. Not a salary, but th

Question 43

Can I be an ambassador for several brands at once with Sunday Squad?

Tom Bogaert · Accepted Answer

Yes, as long as they don't clash: no direct competitor in the same category while the round runs. A gel brand and an apparel brand go together fine. At Sunday Squad you belong to the squad, not to one brand.

Question 44

Do I have to sign a contract as an ambassador with Sunday Squad?

Tom Bogaert · Accepted Answer

No, no yearly contract. Per round you get a briefing that's binding for that round: product, posting window, minimum posts, disclosure, fee, excluded category. Yes is the agreement, no is no problem. The brand does sign something: it won't engage you outside Sunday Squad for twelve months.

Question 45

What does a brand expect from me as an ambassador?

Tom Bogaert · Accepted Answer

Four things, all in the briefing: actually use the product, post within the posting window, tag the brand and disclose the partnership, and be honest. No script, no events, no weekly quota: the brand gets what it gets because you train. The ad disclosure is a JEP rule, not a Sunday Squad rule.

Question 46

What does it mean when a brand asks you for a second round?

Tom Bogaert · Accepted Answer

That you delivered in round 1 and fit the brand. A second round is Sunday Squad Ambassadors: product again, a fee on top, no new application. Saying no is fine; the spot moves on.

Question 47

What does a brand ambassador actually do?

Tom Bogaert · Accepted Answer

Use the product, show it and be honest about it. With Sunday Squad Ambassadors, per round: new product, use it in your training, post in the posting window (usually a story and a reel), tag, mention it's a partnership. No script, no weekly quota, no cheering for something you don't rate.

Question 48

Can I become an ambassador without doing a collab first?

Tom Bogaert · Accepted Answer

No, and that works in your favour: every ambassador at Sunday Squad comes out of a round (a collab or round 1 of a programme). You're chosen on what you did, not on what you seem. Register, apply for a collab, deliver; eight weeks later you're in the picture.

Question 49

Which Instagram format gets the most engagement?

Tom Bogaert · Accepted Answer

Carousels, at 2.62% average engagement — better than single images and reels (archive.com sector analysis, 2025). The reason is that swiping is an action, and the algorithm reads it as interest. But if you normally make reels and you're good at it, stick with that: your audience is used to your way.

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