- for brands -

Activate 25 sportfluencers.
One drop. Zero hassle.

Real content by real sportfluencers. Where athletes and brands find each other.
Register as a brand
How it works

From product to content.
In four steps.

No media plan, no scattered deals you have to chase yourself. One squad, one drop, all-inclusive.
01
You send your product
No cash, no media budget. You provide 25× your product or experience; we handle the shipping.
02
We curate the squad
25 validated sportfluencers who genuinely fit your brand. No database to fish through yourself: you approve, we defend every choice.
03
One drop, all at once
The squad posts simultaneously in the same week. In their city and their sport, your brand suddenly pops up everywhere: local social activation.
04
Content and rights
Real posts by real athletes, plus the right to use that content yourself. One settlement, all-inclusive.
Benefits

Why this works

We surveyed Belgian athletes who actively share their sport on social media. Authenticity and product experiences come first for the micro-sportfluencers we polled. 

We assemble squads of 25 validated sportfluencers — runners, triathletes, cyclists, fitness and more.

Authenticity first
60% of sportfluencers turn down collaborations when the brand doesn't fit. Authentic fit is our top priority. Athletes themselves explain why a collab makes sense for them.
Product experiences over cash
When it comes to brand collaborations, 80% prefer gear (products/experiences) + community recognition over cash.
Squads tailored to your brand
Runners, triathletes, cyclists, fitness and more. We build a squad that fits your brand and activate them in one drop.
Activate a squad of sportfluencers for your brand

What does it cost?

No media plan, no scattered deals to chase yourself. One squad, one drop — all-inclusive.
do it yourself
Time, hassle & uncertainty
You could hunt for athletes yourself, do the outreach yourself, burn time in DMs, chase and negotiate. You could follow up with all 25 sportfluencers yourself — with a 59% chance of getting ghosted, never to hear from them again.
with Sunday Squad
One squad. Fully handled.
from €2.500
  • Kickoff — we market your collab across our socials and database, plus source fresh profiles
  • Matching — AI criteria tailored to your collab, matched against every application
  • Selection — we curate the best, you approve, everyone hears back
  • Logistics — shipping and arrival of the products tracked
  • Results — posting monitored and reported in black and white
  • Advice — from a one-off collab to an always-on ambassador programme
Ready to start?

Book your
first squad

No risk, no commitment. 
Send us your products, we'll handle the rest.
Start your first squad

Got questions?

What is a Sunday Squad?

A group of 25 amateur sportfluencers who create and publish content for one brand at the same time. Not separate influencer deals one by one — a coordinated activation where all 25 sit in the same short posting period, each from their own sport and community.Read how 25 athletes activate a brand at once — and why it works →

My product is too expensive to put 25 units into a collab. Can we still run one?

Yes. For brands with a higher-value product we work with a smaller squad — say 10 sportfluencers instead of 25. The product's value helps set the squad size, and the squad is still chosen through over-subscription, together with you, so every unit reaches the right athlete.Read the full answer →

What does creator marketing cost in Belgium?

Three price brackets in the Belgian market: one micro-influencer (a few hundred up to €1,000 per post), a classic campaign with a handful of creators (€1,000–€5,000), or a macro-influencer/celebrity (€5,000–€25,000 per post). Sunday Squad doesn't charge per post but per collab: a package of 25 curatSee the three pricing models and their trade-offs →

Is Sunday Squad right for my brand?

Yes, if an athlete genuinely uses, tests or experiences your product — nutrition, apparel, gear, recovery, tech, safety, events. Less of a fit if there's no use experience attached. The test: can someone take it into their training for a week and say something meaningful about it?Find out when a squad is less suitable for your product →

Does creator marketing work without cash payments?

Yes — and not as a compromise, by design. A product-based model attracts creators who already use the brand or want to, not people monetising their account commercially. The selection filters on intent.Read how product-based models attract different creators than cash deals →

What's the difference between creator marketing and influencer marketing?

Influencer marketing is about reach, creator marketing is about craft. Influencer marketing works with a few big names who mobilise their audience; creator marketing with several smaller creators who each serve their community from real expertise.Read when influencer marketing is actually the right choice →

What is the difference between a micro-influencer and a macro-influencer?

Micro-influencers (1,000–100,000 followers) have a smaller but sharper audience than macro-influencers. The difference isn’t in the number but in the relationship: micro-influencers build an audience around a specific niche, leading to higher engagement and more precise relevance per recommendation.Read why the number says less than the relationship behind it →

What is a sportfluencer?

A sportfluencer is an amateur athlete who creates content as a by-product of their sporting life, not an influencer who uses sport as a theme. That produces a smaller but sharper audience — people who actually train and would buy the product. The sporting content needs to set the tone; the rest of tRead how the distinction from a lifestyle influencer determines the result →

What is creator marketing?

A form of marketing where brands work with content creators — people who've built an audience around their craft or passion. The creator makes content about the product, in their own style, and shares it with their community.Discover how creator marketing differs from classic advertising →

How many creators do you need for a successful campaign?

No fixed number, but a fixed principle: one creator makes noise, twenty or more make signal. The old reflex 'grab one famous name' works for broad awareness, not for depth within one community.Read why it only becomes a signal above twenty →