Six steps, roughly eight weeks — from the first briefing to content going live, and what comes after.
Week 1
Briefing & kickoff
You tell us what you want to achieve and which product the athletes get. We translate that into concrete matching criteria and take your collab to market straight away — across our own channels and our database of curated sportfluencers.
Week 2–4
Sign-ups & active sourcing
Athletes apply for your collab. And we go looking ourselves: we actively reach out to profiles that fit this collab, instead of waiting for them to show up.
Week 5
Matching & selection
AI criteria tailored to your collab, run against every application. We curate the best, you approve, and all sportfluencers get well-founded feedback — including those who didn't make it.
Week 6
Packaging & logistics
Products go out, shipping and arrival tracked. Often the first story moment right there. Now the collab comes to life.
Week 6–8
Content & traction
Use it, experience it, shoot it, share it. Authentic content from real training and real races. And the best part: you get to reuse and promote that content yourself — so one collab keeps working across your own channels and the traction keeps building.
After
Results & advice
We monitor the posts and report in black and white: reach, content and learnings. And we look ahead — from a one-off collab to a lasting squad presence throughout the year.
Benefits
Why this works
We surveyed Belgian athletes who actively share their sport on social media. Authenticity and product experiences come first for the micro-sportfluencers we polled.
We assemble squads of 25 validated sportfluencers — runners, triathletes, cyclists, fitness and more.
60%
rejects if no brand-fit
Authenticity first
60% of sportfluencers turn down collaborations when the brand doesn't fit. Authentic fit is our top priority. Athletes themselves explain why a collab makes sense for them.
60%
rejects if no brand-fit
Authenticiteit primeert
60% van de sportfluencers wijst samenwerkingen af als het merk niet past. Onze belangrijkste bezorgdheid is dan ook de authentieke fit. Atleten geven zelf aan waarom een collab voor hen klopt.
Product experiences over cash
When it comes to brand collaborations, 80% prefer gear (products/experiences) + community recognition over cash.
Squads tailored to your brand
Runners, triathletes, cyclists, fitness and more. We build a squad that fits your brand and activate them in one drop.
One
drop, alle sporten op maat
Squads op maat
Runners, triatleten, wielerfanaten, fitness en meer. We stellen een squad samen die past bij jouw merk en activeren ze in één drop.
Activating a squad of sportfluencers for your brand
How do we work together?
Finding athletes yourself, DMing, following up and negotiating takes time and hassle — with a 59% chance of ghosting. And you never quite know where you'll land.
Below are the options where we take that off your hands: from a no-strings intro to a standing squad throughout the year.
Get to know us
A 30-minute intro call. We look at whether your brand and our squads are a match — no strings attached.
Free
Pilot
One try-out with a limited squad of 10 sportfluencers. Not the full package, but the power of the concept.
From€1.500
One squad
The full collab: 25 sportfluencers, matching, selection, logistics and a final report. All handled.
from€2.500
Season
Three collabs spread across the season, each with a fresh squad. A fixed point of contact and optimisation along the way.
Custom
Ambassadors
A standing always-on programme with your own squad. We build it together, tailored to your brand and budget. Usually follows a squad collab.
Custom
All prices excl. VAT and product. We're open to exploring other forms of collaboration.
Ready to start?
Book your first squad
No risk, no commitment. Send us your products, we'll handle the rest.
A group of 10 or 25 amateur sportfluencers who create and publish content for one brand at the same time. Not separate influencer deals one by one — a coordinated activation where the whole squad sits in the same short posting period, each from their own sport and community.Read how 10 or 25 athletes activate a brand at once — and why it works →
My product is too expensive to put 25 units into a collab. Can we still run one?
Yes. For brands with a higher-value product we work with a smaller squad — say 10 sportfluencers instead of 25. The product's value helps set the squad size, and the squad is still chosen through over-subscription, together with you, so every unit reaches the right athlete.Read the full answer →
What is the difference between a micro-influencer and a macro-influencer?
Micro-influencers (1,000–100,000 followers) have a smaller but sharper audience than macro-influencers. The difference isn’t in the number but in the relationship: micro-influencers build an audience around a specific niche, leading to higher engagement and more precise relevance per recommendation.Read why the number says less than the relationship behind it →
What is a sportfluencer?
A sportfluencer is an amateur athlete who creates content as a by-product of their sporting life, not an influencer who uses sport as a theme. That produces a smaller but sharper audience — people who actually train and would buy the product. The sporting content needs to set the tone; the rest of tRead how the distinction from a lifestyle influencer determines the result →
What does creator marketing cost in Belgium?
Three price brackets in the Belgian market: one micro-influencer (a few hundred up to €1,000 per post), a classic campaign with a handful of creators (€1,000–€5,000), or a macro-influencer/celebrity (€5,000–€25,000 per post). Sunday Squad doesn't charge per post but per collab: a package of 25 curatSee the three pricing models and their trade-offs →
Is Sunday Squad right for my brand?
Yes, if an athlete genuinely uses, tests or experiences your product — nutrition, apparel, equipment, recovery, tech, safety, events. Less of a fit if there's no use experience attached. The test: can someone take it into their training for a week and say something meaningful about it?Find out when a squad is less suitable for your product →
What's the difference between creator marketing and influencer marketing?
Influencer marketing is about reach, creator marketing is about craft. Influencer marketing works with a few big names who mobilise their audience; creator marketing with several smaller creators who each serve their community from real expertise.Read when influencer marketing is actually the right choice →
Does creator marketing work without cash payments?
What is a barter deal — and does it work for brands?
A barter deal is a collaboration where a brand gives product in exchange for content, no money. For brands it works as a selection on intent — not as cheap content. Condition: the product value (from ±€75–100) justifies the time, and the product fits what the creator already does.Read the full answer →
Do major brands like Unilever and P&G also do creator marketing?