- for consumer brands -

From 25 to 250 posts. Without extra work on your side.

Guaranteed posts from selected athletes who actually use your product. You brief once, we do the rest.

Create your first collab See what it costs

What you buy

What a
guaranteed post is

A guaranteed post is a post by an athlete who fits your brand, with your product in the picture, live before the deadline and according to your brief. If it doesn't go live, we match another athlete until it's there. What else is included:

Authentic
content

Stories, posts and reels from real training sessions, races and routines — not from an imposed script.

Credible visibility

Several relevant sports communities see your brand come back in the same period.

Rights
included

You use every post on your own channels: website, email, socials. Paid amplification we arrange separately, with the athlete.

our cases

Collabs shipped

Two brands gave us a brief and left the rest to us. Real reels from real training, every number verified.

153% delivered

2,300+ interactions

12 months of rights

Getting seen,
literally.

25 athletes wore reflective gear on real morning runs and evening rides — for four weeks.

View the case

Not just any influencers

Selection that gets smarter with every activation

No shopping list of influencers. Athletes apply to your collab themselves and explain why the product fits them — then we choose.

The athlete chooses deliberately

Athletes explain themselves why the product, the campaign and the brand fit them.

Matching on campaign criteria

Sport, location, audience, content quality and brand fit all weigh in the selection.

We choose and stand behind every choice

A spot that isn't credible stays empty until we have someone who fits.

Who delivers comes back

Results and how the collaboration went steer the selection for the next month.

How it goes

First posts within six weeks. Then every month.

Your agenda: one brief and one approval.

Week 1

Brief

Product, message, what the athlete may and may not say. We put your collab online.

Weeks 2–3

Applications & selection

Athletes apply to your collab; we search for more where needed and pick who fits.

Week 4

Approval & shipping

You approve. Then the product goes out, every parcel tracked.

Weeks 5–6

First posts live

Every athlete has a deadline. We follow up until everything is up.

Every month

Then in rhythm

New athletes in, new posts out, report in your inbox. No new brief.

Report

Delivered / guaranteed

Reach, content, who delivered and who you want to keep. In black and white.

Two ways to buy

Posts every month,
or one squad, once

Same guarantee, same athletes, same brief. The difference is in rhythm, price and who approves the selection.

Maximum €100 service fee per post, minimum 25. Product and shipping are on you.

Always-on

Minimum 25 guaranteed posts a month, minimum three months. You approve the profile (sport, level, region); we fill the squad every month within that profile, without you signing off each time.

The longer, the lower the price per post. After a season you know the athletes who keep delivering: that's your ambassador core, discovered for free.

One-off squad

25, 50 or 100 guaranteed posts in one wave, around a launch or a moment. You see and approve the full squad before anything ships. More control, more work on your side, higher price per post.

See what it costs

activation through the heart

Creative quality

in real action

Insights on influencer marketing

Ideas and insights for brands working with sportfluencers.

2 Sep 2026

25 marketers, five minutes

Six months in, we know the supply side: 250 sportfluencers who actually want in. The brand side we want to know better. So we're looking for 25 experienced marketers willing to lend us five minutes of criticism. Read the story

All articles

Frequently asked questions

Still got questions?

What is a Sunday Squad?

A squad of 25 amateur athletes creates content for one brand at the same time. Everyone shares from their own sport and community, within the same agreed posting period.Read how 25 athletes activate a brand at once — and why it works

My product is too expensive to put 25 units into a collab. Can we still run one?

Yes. For brands with a higher-value product we work with a smaller squad than the usual 25. The product's value helps set the squad size, and the squad is still chosen through over-subscription, together with you, so every unit reaches the right athlete.Read the full answer

What is the difference between a micro-influencer and a macro-influencer?

Micro-influencers (1,000–100,000 followers) have a smaller but sharper audience than macro-influencers. The difference isn’t in the number but in the relationship: micro-influencers build an audience around a specific niche, leading to higher engagement and more precise relevance per recommendation.Read why the number says less than the relationship behind it

What is a sportfluencer?

A sportfluencer is an amateur athlete who creates content from their sporting life. Sport comes first and attracts an engaged audience who also train. Other interests can still have a place on your profile.Read how the distinction from a lifestyle influencer determines the result

Is Sunday Squad right for my brand?

Yes, if an athlete genuinely uses, tests or experiences your product. From our collabs: reflective wear, energy gels, chain wax, a rowing game. But also coffee, a mattress, bike insurance. Less of a fit without use experience. The test: can someone take it into their routine for a week and say sometFind out when a squad is less suitable for your product

What does creator marketing cost in Belgium?

Three price brackets in the Belgian market: one micro-influencer (a few hundred up to €1,000 per post), a classic campaign (€1,000–€5,000), or a macro-influencer/celebrity (€5,000–€25,000 per post). Sunday Squad charges per guaranteed content package per creator: max €100 excl. VAT, by default from See the three pricing models and their trade-offs

How much does a micro-influencer campaign cost in Belgium?

Micro-influencer campaigns in Belgium work with cash per post (€150–€600 per Reel), product seeding (from €75–100 product value per creator) or a hybrid model. Fully outsourced, including selection, logistics and reporting, a squad of 25 starts from €2,500.Read the full answer

What is a barter deal — and does it work for brands?

A barter deal is a collaboration where a brand gives product in exchange for content, no money. For brands it works as a selection on intent — not as cheap content. Condition: the product value (from ±€75–100) justifies the time, and the product fits what the creator already does.Read the full answer

What's the difference between creator marketing and influencer marketing?

Influencer marketing is about reach, creator marketing is about craft. Influencer marketing works with a few big names who mobilise their audience; creator marketing with several smaller creators who each serve their community from real expertise.Read when influencer marketing is actually the right choice

Does creator marketing work without cash payments?

Yes — and not as a compromise, by design. A product-based model attracts creators who already use the brand or want to, not people monetising their account commercially. The selection filters on intent.Read how product-based models attract different creators than cash deals

Ready to start?

One brief.
Then it's on us.