What does creator marketing cost in Belgium?

In the Belgian market we see three common pricing models for creator marketing — each with its own logic, its own advantages, its own pitfalls.

The three common price brackets

One micro-influencer (5,000 – 25,000 followers)
A few hundred euros per post, sometimes up to €1,000 for a worked-out series. Cheap on paper, but reach and impact stay limited to one account.

Classic influencer campaigns for smaller brands
Between €1,000 and €5,000 for a short campaign with a handful of creators. Works as a short boost, less as a lasting community activation.

Macro-influencers or celebrities (>100,000 followers)
Quickly above €5,000 up to €25,000 per post, depending on the name and audience. High reach, but one name, one moment.

How Sunday Squad does it differently

Sunday Squad charges per guaranteed content package per creator, never more than €100 excl. VAT. A package is, for example, one reel and one story, and it is indivisible. By default we start from 25 creators: that costs at most €2,500 excl. VAT, and for a smaller brand we look together at what fits. Publication on the platform, creator selection, follow-up, reporting and organic usage rights are in the package price; the products and paid promotion are not.

Why exactly 25 and not five or fifty? We explain that in why 25 creators is the right number.

What determines the price per package

• Package content and target audience. Within the €100 maximum, the content of the package and the target audience (sport, country and language) determine what a package costs.
• One-off or always-on. One-off, you pay €100 per package. Only with always-on can the price be lower, depending on the agreed volume and duration; we fix that up front (how the price can be lower than €100).

Getting a concrete price estimate

Tell us your product and the volume you want, and we'll work it out concretely for you. The number of packages, the price and the target audience are set up front in your proposal.