Can a brand from abroad work with Sunday Squad?

By Tom Bogaert · Reviewed on

Yes. You don't have to be a Belgian brand to work with Sunday Squad — our first international collab is already running.

One thing to know: our squads are mainly in Belgium for now. A foreign brand that wants to reach the Belgian sports community is in the right place here. Want to activate a squad in your own country? That's possible — but we'd first build up the right sportfluencers there, which has a longer lead time. We're upfront about what's possible today and what still needs building. Send us your briefing — brand, goal, desired region — and you'll get a well-founded answer.

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Related questions

Do you only work in Belgium?

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Mainly Belgium — Flanders and Brussels. For specific collabs we can also activate the Netherlands or France, but the centre of gravity is here.

What does creator marketing cost in Belgium?

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Three models in the Belgian market: pay per post (€50–€2,500), pay-for-performance (commission or results fee), and product-based collabs (the creator gets the product). Each model has its own logic, advantages and pitfalls.

What if a sportfluencer doesn't post (on time)?

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We carry that risk. Curation up front, agreements in the briefing, follow-up during the posting window and back-ups from the same pool — plus an honest completion rate afterwards: how many of the 25 actually delivered.

How long does it take from briefing to a live collab?

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Count on four to six weeks from signed briefing to first posts: application window (1-3 weeks) → curation + squad review (5-7 working days) → shipping (a few days to a week) → posting window (2-3 weeks). Working toward a fixed date, we count back.

What if there are fewer than 25 applications?

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Then we don't just pad it out. An honest squad of 20 that genuinely fits is worth more than 25 with five dragged-in profiles. Two levers: parallel scouting to top up the pool, and honest course-correction (smaller, wider region, different timing) if it really can't be filled.
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