You play sport regularly (running, cycling, fitness, padel, hiking, …). You have an Instagram, TikTok or other social where you share your sport. You have at least 1,000 followers and you're honest about the products you use.
01
Create your profile
Sign up, pick your sport(s), done.
02
We match
When a brand fits you, you'll get an invitation.
03
Receive & share
The product arrives at your door. Post authentic content.
04
Build with us
To our community, and score new collabs along the way.
OUR FIRST COLLAB IS LIVE
Become visible with Wowow reflective wear
Sport with Wowow reflective gear. Show how Wowow makes you visible and keeps you safe during your morning or evening training in the twilight.
25 ATHLETES PER SQUAD - FIRST CAMPAIGN LIVE - CONTENT ON INSTAGRAM & TIKTOK - PILOT SPOTS NOW OPEN25 ATHLETES PER SQUAD - FIRST CAMPAIGN LIVE
FAQ
Questions other sportfluencers asked too
Before you apply, you want to know what you're getting into — fair enough. These are the questions other sportfluencers asked us most, with the honest answers next to them. No fine print.
What is a Sunday Squad?
A group of 25 amateur sportfluencers who create and publish content for one brand at the same time. Not separate influencer deals one by one — a coordinated activation where all 25 sit in the same short posting period, each from their own sport and community.Read how 25 athletes activate a brand at once — and why it works →
Do I get paid as a sportfluencer at Sunday Squad?
Not in cash. You get the brand's product as the reward for your content — no fee, no transfer. Cash attracts creators who monetise; product attracts creators who want to use the brand. What you get exactly is always set out up front in the briefing.Read what you concretely get in return for your content →
What is a sportfluencer?
A sportfluencer is an amateur athlete who creates content as a by-product of their sporting life, not an influencer who uses sport as a theme. That produces a smaller but sharper audience — people who actually train and would buy the product. The sporting content needs to set the tone; the rest of tRead how the distinction from a lifestyle influencer determines the result →
What do I get in return for my content?
The brand's product — a gear set, race ticket, event access or exclusive drop, depending on the collab. The retail value is always set out up front in the briefing. The product is yours to keep: no return label, no expiry date.Read why the product is the reward — not a fee →
Why should I apply if I'm not guaranteed to be selected?
Because one application puts you in view not for one collab, but for all the next ones. Your profile stays in the pool; selection is about fit, and fit varies per campaign. Not being chosen says something about the match of that moment, not about you.Read how your profile stays in the pool for all future collabs →
What kind of brands will I encounter at Sunday Squad?
Sports brands in the broadest sense: nutrition, apparel, shoes, accessories, recovery, tech, safety, events. From challengers to names you know. You're matched on what fits your sport and style — not every brand fits every athlete, and that's exactly the point.Read how you get matched to the right collab based on your sport →
Do I have to post every week?
No. There's no weekly schedule and no fixed number of posts per month — Sunday Squad works per collab, not per calendar. You only commit once you're selected for a collab; then you deliver a few posts within an agreed window, and after that it's done.Read what a collab commitment looks like in practice →