Do I get paid as a sportfluencer at Sunday Squad?

By Tom Bogaert · Reviewed on

Not in cash. You get the brand's product as the reward for your content — no fee, no transfer.

That's a deliberate choice, not a compromise. Cash attracts creators who monetise their account commercially. Product attracts creators who want to use the brand. An athlete who receives new running shoes has a story ready-made: unboxing, first training session, first race. An athlete who gets €50 has an assignment.

What you get exactly and what it's worth is always set out up front in the briefing — never a surprise afterwards. More on what's concretely in it and why the model works this way: what you get in return for your content.

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Related questions

Do I have to pay tax on the free products?

We're not accountants. Roughly: a product or experience from an occasional collab isn't treated as salary. If it becomes structural and high in value, run it past your accountant. We always communicate the retail value up front.Read how the tax picture looks in practice →

Do I get to keep the products after the collab?

Yes. The product is yours and stays yours — no return, no expiry. The product is the reward for your content.Read why the product is the reward — not a loan →

What do I get in return for my content?

The brand's product — a gear set, race ticket, event access or exclusive drop, depending on the collab. The retail value is always set out up front in the briefing. The product is yours to keep: no return label, no expiry date.Read why the product is the reward — not a fee →

Does barter content have to be labelled as advertising?

Yes. A free product counts as a benefit, so the post is advertising — whatever the value. That requires a clear label ('Reclame' or 'Advertentie'), and as the brand you're co-responsible. With us, that obligation is built into the terms every sportfluencer accepts.Read the full answer →

Is Sunday Squad right for my brand?

Yes, if an athlete genuinely uses, tests or experiences your product — nutrition, apparel, gear, recovery, tech, safety, events. Less of a fit if there's no use experience attached. The test: can someone take it into their training for a week and say something meaningful about it?Find out when a squad is less suitable for your product →
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