Do I get to keep the products after the collab?

By Tom Bogaert · Reviewed on

Yes. The product is yours — that's the whole deal, really.

A collab isn't about borrowed gear you send back after the ride. You get the brand's product as the reward for your content, and it stays yours. No return label, no expiry date, no fine print.

The logic: the product is the reward. We don't pay in cash — why that's a deliberate choice, you can read there. What you get, you use: before, during and long after the collab. A pair of running shoes you post about three times and then train in for two more years — that's exactly the point.

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Related questions

Do I get paid?

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Not in cash. You get the brand's product and the experience around it — a full gear set, a race ticket, access to an event. The value is in the product, not in a fee.

Do I have to be a well-known influencer?

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No. We work with athletes and sport creators from 500 followers on Instagram — what counts is that you genuinely train, that your audience sees it, and that your profile is public.

What do I have to do for my gear?

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Just do what you already do: sport, and talk about it. No script, no mandatory hashtags. What we ask: that you actually use the product and that your audience sees it — honest and in your own words. That's the return.

When do I get my gear?

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Only once the full squad of 25 is confirmed. We activate together, not in dribbles. If you wait, you wait together.

How much do I have to post?

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Usually 1 story + 1 reel. How much it becomes depends on the value and duration of the collab — the brand can ask more or less, always briefed up front. Enthusiastic athletes often do more: win-win-win for brand, athlete and Sunday Squad.
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