What do I have to do for my gear?

By Tom Bogaert · Reviewed on

Just do what you already do: sport, and talk about it. No script, no mandatory hashtags, no cringe captions you'd never post yourself.

What the agreements mean concretely — how many posts, what format, when — is always in the briefing up front. More detail at how much do I have to post?

What we don't ask: praise to the skies, copy quotes, reproduce the whole brand narrative. What we do ask: that you actually use the product and that your audience sees it. Honest and in your own words — that's the return.

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Related questions

How much do I have to post?

Usually 1 story + 1 reel. How much it becomes depends on the value and duration of the collab — the brand can ask more or less, always briefed up front. Enthusiastic athletes often do more: win-win-win for brand, athlete and Sunday Squad.Read how the collab value determines how much you post →

Do I have to be a well-known influencer?

No. We work with athletes and sport creators from 500 followers on Instagram — what counts is that you genuinely train, that your audience sees it, and that your profile is public.Read why 800 real followers beat 50,000 fakes →

When do I get my gear?

Only once the full squad of 25 is confirmed. We activate together, not in dribbles. If you wait, you wait together.Read how the activation timing works — and why we wait together →

Does everyone who applies for a collab get selected automatically?

No. Every collab has 25 spots and we select on sporting match, content quality and engagement — not just follower count. You can't lose by applying; you can only get selected.Find out what happens to your profile after a non-selection →

How long does a Sunday Squad collab run?

The active posting window is typically 2 to 3 weeks from the moment you receive your products. No yearly commitment: you get a briefing, you post your content, you share your results, done.See the full timeline from sign-up to reporting →
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