FAQ

Answers to questions from sport creators and brands. Didn't find what you were looking for? Send us an email.

Questions others asked too

Everything sportfluencers ask before, during and after a collab: who can join, how selection works, what you post and what happens afterwards.…

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Creator marketing

Everything brands ask about creator marketing: what it is, what it costs, how you pick the right creators and what a campaign delivers. Ordered from first orien…

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Micro-influencer marketing

What micro-influencers are, what they cost, and why a sports approach delivers different results from a classic influencer deal.…

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Micro-influencer pricing

Everything brands ask about the price of the Sunday Squad micro-influencer platform: what a guaranteed content package costs, what is in it, when it counts as d…

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All General Collabs Questions others asked too Creator marketing Micro-influencer marketing Micro-influencer pricing

General

What is a Sunday Squad?

A squad of 25 amateur athletes creates content for one brand at the same time. Everyone shares from their own sport and community, within the same agreed posting period.Read how 25 athletes activate a brand at once — and why it works

Do I have to be a well-known influencer?

No. We work with athletes and sport creators from 500 followers on Instagram — what counts is that you genuinely train, that your audience sees it, and that your profile is public.Read why 800 real followers beat 50,000 fakes

What do I have to do for my gear?

Just do what you already do: sport, and talk about it. No script, no mandatory hashtags. What we ask: that you actually use the product and that your audience sees it — honest and in your own words. That's the return.See exactly what the briefing asks of you — and what it doesn't

When do I get my gear?

Only once the full squad of 25 is confirmed. We activate together, not in dribbles. If you wait, you wait together.Read how the activation timing works — and why we wait together

I'm registered — do I still need to apply for each collab?

Yes. Registering puts you in the squad pool; taking part in a collab is a separate step you take per collab. An account alone doesn't put you in the running — pick an open collab and apply.Read why you apply to each collab separately

Is there a difference between a sports creator and a sportfluencer?

Hardly: they are two words for the same profile. Sports creator names what someone makes (content from their sporting life), sportfluencer what that content does (influence inside a sports community). The distinction that really matters is sport-first versus camera-first — we mainly work with the fiRead where the real distinction runs: sport-first or camera-first