Questions others asked too
Everything sportfluencers ask before, during and after a collab: who can join, how selection works, what you post and what happens afterwards.
Before you apply
Do I get paid as a sportfluencer at Sunday Squad?
Not in cash. You get the brand's product as the reward for your content — no fee, no transfer. Cash attracts creators who monetise; product attracts creators who want to use the brand. What you get exactly is always set out up front in the briefing.
Lees verder →What do I get in return for my content?
The brand's product — a product package, race ticket, event access or exclusive drop, depending on the collab. The retail value is always set out up front in the briefing. The product is yours to keep: no return label, no expiry date.
Lees verder →Why should I apply if I'm not guaranteed to be selected?
Because one application puts you in view not for one collab, but for all the next ones. Your profile stays in the pool; selection is about fit, and fit varies per campaign. Not being chosen says something about the match of that moment, not about you.
Lees verder →Is my content used abroad too?
By default, no. The rights to your content are usually limited to the country of the collab. International use is a separate agreement, stated upfront in the briefing — before you agree, you know where your image ends up.
Lees verder →Do I have to post every week?
No. There's no weekly schedule and no fixed number of posts per month — Sunday Squad works per collab, not per calendar. You only commit once you're selected for a collab; then you deliver a few posts within an agreed window, and after that it's done.
Lees verder →What kind of brands will I encounter at Sunday Squad?
Sports brands in the broadest sense: nutrition, apparel, shoes, accessories, recovery, tech, safety, events. From challengers to names you know. You're matched on what fits your sport and style — not every brand fits every athlete, and that's exactly the point.
Lees verder →Why does my profile have to be public?
Because curation runs on what's publicly visible: that you really train, what your content looks like, how your community reacts. On private, we — and the brand — see a closed door, and you drop out for the wrong reason. Think of it as your shop window, not your diary.
Lees verder →I don't speak Dutch. Can I still join?
Yes. Not every collab is in Dutch — which language is required is set per collab in the briefing. Some brands want Dutch, others French or English, and for some it doesn't matter.
Lees verder →I already work with brands that compete with your clients. Can I still join?
That's possible, depending on the collab. Some brands ask for a temporary non-compete during the posting window — stated up front in the briefing. Others don't. We select on sports fit and content quality, not on how clean your portfolio is. Register or follow us on socials to stay up to date on new
Lees verder →Am I welcome if I'm not Belgian?
Yes, you're welcome wherever you live. Our focus is on Belgium for now, so not every collab will fit your country — we'll simply let you know. Other countries are coming; whether a collab is open to your region is in the briefing.
Lees verder →Do followers from abroad count in the selection?
They count — what matters is your community and your fit, not the postcode behind your followers. An international audience isn't a minus; for a Belgium-focused collab an engaged Belgian community weighs more. One factor, not a barrier.
Lees verder →Do I have to be a top or professional athlete to take part?
No, on the contrary — we work with amateur and lifestyle athletes, not pros. No podiums or race results needed. What counts is that you genuinely train, post about it regularly, and have an audience that reacts. Not your level, but your content.
Lees verder →Can I work with multiple brands, or am I tied to one?
You're not tied to anything — a collab is one-off, and afterwards you're free to work with other brands. The only logical limit: within one running collab you don't post for a direct competitor at the same time. A paid ambassadorship does have bespoke terms.
Lees verder →How much does a brand ambassador earn?
For an amateur with 500 to 10,000 followers: the product, and sometimes an amount on top (in the industry: gifting, a €200–€800/month retainer, or a 10–20% commission). With Sunday Squad Ambassadors per round: product with a known retail value, plus a fee stated in the briefing. Not a salary, but th
Lees verder →What does a brand ambassador actually do?
Use the product, show it and be honest about it. With Sunday Squad Ambassadors, per round: new product, use it in your training, post in the posting window (usually a story and a reel), tag, mention it's a partnership. No script, no weekly quota, no cheering for something you don't rate.
Lees verder →Can I become an ambassador without doing a collab first?
No, and that works in your favour: every ambassador at Sunday Squad comes out of a round (a collab or round 1 of a programme). You're chosen on what you did, not on what you seem. Register, apply for a collab, deliver; eight weeks later you're in the picture.
Lees verder →Your application
Do I get to keep the products after the collab?
Yes. The product is yours and stays yours — no return, no expiry. The product is the reward for your content.
Lees verder →Do I have to pay tax on the free products?
We're not accountants. Roughly: a product or experience from an occasional collab isn't treated as salary. If it becomes structural and high in value, run it past your accountant. We always communicate the retail value up front.
Lees verder →How do I refine or expand my content idea after applying?
Through your account: log in, open the collab, go to Application, edit the Content idea field and click Save changes — you can do this until we make the selection. Keep it concrete and on-brand. Already selected? You can still adjust, as long as your content stays within the briefing.
Lees verder →Can I improve my chances of being selected?
Yes: keep your profile complete, post real sports content regularly, respond quickly to invitations and only say yes to collabs that genuinely fit. It's cumulative — whoever fits well, delivers on time and communicates honestly becomes more interesting for future squads.
Lees verder →Can I be in multiple Sunday Squad collabs at the same time?
Yes, in principle. Different categories (running and cycling): fine. Two running brands at once: no — we don't want your audience seeing you promote two competing products.
Lees verder →What should be in my profile?
Enough to show who you are as an athlete: your sport(s) and training frequency, region, socials and content style, sizes where relevant, and your interests or sports data. No CV needed — but an empty profile matches poorly.
Lees verder →What is a main sport and can I only choose one?
Your main sport is the first thing your profile says about you — the sport you actually do. You pick one and can still add other sports alongside. A collab matches on what you genuinely do, so make your main sport sharp; the rest of your sports simply stay on your profile.
Lees verder →What are the next steps after I apply for a collab?
After you apply comes the selection: we and the brand pick the squad based on your application and your profile. If you're chosen, a short briefing follows, you get the product or shop credit, you create your content and wrap up with a quick recap. Keep posting between applying and selection — an ac
Lees verder →Won't I disappear among the others in a squad?
No, usually the opposite. Because the whole squad is visible at the same time, the moment gets more attention and you're right in the middle of it — not as a stray advert, but as part of a group. Your content stays yours.
Lees verder →During the collab
Can I give my honest opinion?
Yes — it's literally why you're asked. Your audience believes you precisely because you don't sound like an ad. "Sits well on long runs, less on intervals" is more credible than "best product ever". Honest does mean fair, concrete and respectful, though.
Lees verder →When is my collab properly finished?
When you've posted the agreed content within the timing, shared your results and supplied the links or screenshots. Then it's done — no hidden yearly contract. You keep the product, the content stays yours.
Lees verder →What if I'm sick, injured or traveling during the posting window?
Let us know as soon as possible — that solves nearly everything. We shift the timing or activate someone else. What we can't solve is silence: disappearing without a word is the fastest way to not be asked again. One message is enough.
Lees verder →What if the product doesn't fit or arrives late?
Tell us right away and we'll sort it — wrong size, damaged or not yet arrived, that's what spares and margins are for. But we only know once you say so. The practical side has to be right before you can make good content.
Lees verder →What kind of content can I make for The Vandal?
Anything where you're genuinely moving outdoors and The Vandal fits in naturally: your Sunday ride, a gravel trip, a morning run, your outfit at the coffee stop. No script — your own sport and tone. At least 1 reel or feed post + 1 story within two weeks of your package; authentic beats perfect.
Lees verder →How does my shopping credit work and how do I pick my Vandal kit?
You get shopping credit for the The Vandal webshop and pick your own kit — no fixed package. Note: your code works on the own collections, not on their brand collabs. Once the squad is confirmed you get a personal code; The Vandal ships directly. Then you post 1 reel + 1 story within two weeks.
Lees verder →Can I choose any product from the webshop?
Not always everything — you choose within what the brand opens up for the collab. Limited editions, the brand's own collaboration drops and discounted items tend to fall outside it. What's included is in the briefing or you'll notice it from your code. Not sure? Ask your Captain before you order.
Lees verder →What kind of content can I make for Cyclowax as a sportfluencer?
Anything that fits how you normally post about your bike, as long as the waxing lands naturally. Minimum is one Reel tagged #cyclowaxsquad and @cyclowax. Strong formats: a tutorial with the heater, a before & after of your chain, a ride vlog, a Tour/Vuelta Story or a squad collab.
Lees verder →What kind of content can I make for Wowow as a sportfluencer?
Anything that fits how you train, as long as your Wowow gear is visibly in shot in the dark. Minimum: one Reel or feed post plus one Story tagged #WowowSundaySquad, @wowowreflectivewear.eu and @sundaysquad1. Strong formats: dark-hours training, seen vs unseen or a POV from the road.
Lees verder →What does a brand expect from me as an ambassador?
Four things, all in the briefing: actually use the product, post within the posting window, tag the brand and disclose the partnership, and be honest. No script, no events, no weekly quota: the brand gets what it gets because you train. The ad disclosure is a JEP rule, not a Sunday Squad rule.
Lees verder →Can I be an ambassador for several brands at once with Sunday Squad?
Yes, as long as they don't clash: no direct competitor in the same category while the round runs. A gel brand and an apparel brand go together fine. At Sunday Squad you belong to the squad, not to one brand.
Lees verder →Do I have to sign a contract as an ambassador with Sunday Squad?
No, no yearly contract. Per round you get a briefing that's binding for that round: product, posting window, minimum posts, disclosure, fee, excluded category. Yes is the agreement, no is no problem. The brand does sign something: it won't engage you outside Sunday Squad for twelve months.
Lees verder →Which Instagram format gets the most engagement?
Carousels, at 2.62% average engagement — better than single images and reels (archive.com sector analysis, 2025). The reason is that swiping is an action, and the algorithm reads it as interest. But if you normally make reels and you're good at it, stick with that: your audience is used to your way.
Lees verder →Afterwards
Can a brand contact me directly after a collab?
It can, and there's nothing wrong with that as such — Sunday Squad doesn't claim you. Just mind the agreements still running (content rights, any exclusivity): those hold as long as the collab runs. A new, separate deal beyond that is between you and the brand.
Lees verder →Do I get feedback on my content?
At campaign level always: after a collab we share what the squad as a whole delivered. Individual feedback isn't standard — the squads are too big for that. But whoever delivers strong, reliable content stands out and comes into view more easily for future squads.
Lees verder →What does it mean when a brand asks you for a second round?
That you delivered in round 1 and fit the brand. A second round is Sunday Squad Ambassadors: product again, a fee on top, no new application. Saying no is fine; the spot moves on.
Lees verder →Also asked
Do I need to have 10,000 followers?
No. We work with nano- and micro-influencers from 1,000 followers, sometimes fewer if the community clicks. What counts is that you really train and that your audience sees it.
Lees verder →Can I still work with other brands on the side?
Yes. Sometimes a brand asks for a non-compete for competitors in the same category — that's stated explicitly in the briefing. For other brands in other categories you stay completely free.
Lees verder →So am I becoming a brand ambassador?
Not automatically, but it can happen. A collab is one round, no extension. If the brand wants to continue with the same squad, you're asked for Sunday Squad Ambassadors: new product, a fee, and you decide per round. Based on what you did, not on your followers.
Lees verder →Do you only work in Belgium?
Mainly Belgium — Flanders and Brussels. For specific collabs we can also activate the Netherlands or France, but the centre of gravity is here.
Lees verder →What if I don't do Hyrox but crossfit or pilates?
No problem. We curate on multiple axes — sporting fit, content quality, community engagement, lifestyle style — not just one discipline. A crossfitter or pilates creator can fit a running brand perfectly.
Lees verder →How many posts do I need to make?
Three posts is the standard. You largely pick the format yourself — reel, in-feed post, story set, carousel — as long as it fits the brief and how you normally post.
Lees verder →Why do you work in squads of 25?
Because 25 athletes posting at the same time create local saturation inside a community — something one stray post never does. It tips from advertising to "everyone around me uses this". And you don't post alone, but alongside 24 others who live the same sport.
Lees verder →Do I have a better chance of being selected if I've done a Sunday Squad collab before?
Sometimes yes, sometimes no — it depends on how that previous collab went. After each collab we evaluate: deliver well and it counts in your favour; drop out or deliver half-heartedly and it weighs the other way. And it stays just one criterion alongside fit, content idea, reach and engagement. We c
Lees verder →How do I become a brand ambassador or sportfluencer with Sunday Squad?
You join as a sportfluencer, not a classic ambassador. Register, complete your profile and apply for a collab with your own content idea — no yearly commitment, no big reach needed. Those who deliver and fit can be asked for Sunday Squad Ambassadors.
Lees verder →I don't have a rowing machine at home, but there's one at my box. Does that count?
Yes, that counts. But EXR runs on your own screen, connected to the machine — and setting that up in a busy box during class hours is harder than at home in your garage. If you can use it outside class or during open gym, no problem. Tell us in your application where the machine is and when you can
Lees verder →My rowing machine has no Bluetooth. Can I still take part?
No. EXR connects to your rowing machine over Bluetooth, and without that connection the app measures nothing. A Concept2 with PM5, a WaterRower with Bluetooth, a Skillrow or an RP3 all work. An older PM3 or PM4 monitor does not. Put the brand and model in your application and we'll check it.
Lees verder →I'm not a rower, I do Hyrox and CrossFit. Is this for me?
Yes, and you're exactly who we're looking for. EXR already has the rowing world: World Rowing, the Flemish Rowing League, Olympians in the testimonials. What's missing are the people who row 1000 metres every week without ever calling themselves rowers. No club needed, no technique, no palmares — ju
Lees verder →What kind of content can I make for EXR as a sportfluencer?
Anything you actually do on your rowing machine, with the screen in frame — without showing the app, you're just showing a rowing machine. Think: your first session, your regular training with EXR running, a live race, or your setup at home. No product shots, no sponsor talk. And you're allowed to b
Lees verder →Does EXR have a family plan?
Yes: your main account plus two family members, with full access, as long as everyone lives at the same address. You activate it in your EXR web profile under "manage subscription" (not through an Apple subscription); the price depends on your billing type. If you're in the collab, your year is pers
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