How much does a brand ambassador earn?

By Tom Bogaert · Reviewed on
Part of: Questions others asked too

For an amateur athlete with 500 to 10,000 followers: the product, and sometimes an amount on top. In the industry, nano and micro profiles as ambassadors usually get product only (gifting), a retainer between €200 and €800 a month, or a 10 to 20% commission on sales through a code. The thousands of euros a month you read about online concern profiles with hundreds of thousands of followers, and a different country than Belgium.

With Sunday Squad Ambassadors you get two things per round. The product, with a retail value stated in the briefing up front, and it's yours to keep. And a fee, agreed between the brand and us and also in the briefing up front, before you say yes. Not per post, not per sale, but per round: one amount for using the product, posting about it and making the report.

What it isn't: a salary. You won't get rich from it, and if that's what you want you're better off with an agency that pays per post and demands per post too. What it is: a gel you were buying anyway, a pair of bibs you wanted anyway, and an amount on top because you did something for it. On products you already use, that's the best deal there is in sport. Do you get paid as a sportfluencer?, and whether you pay tax on free products.

Also searched for

  • brand ambassador salary
  • what do you earn as a brand ambassador
  • ambassador fee sports brand
  • get paid as an ambassador
  • become an ambassador earn money
  • how much does an ambassador get

Related questions

Do I have to pay tax on the free products?

We're not accountants. Roughly: a product or experience from an occasional collab isn't treated as salary. If it becomes structural and high in value, run it past your accountant. We always communicate the retail value up front.Read how the tax picture looks in practice →

What do I get in return for my content?

The brand's product — a product package, race ticket, event access or exclusive drop, depending on the collab. The retail value is always set out up front in the briefing. The product is yours to keep: no return label, no expiry date.Read why the product is the reward — not a fee →

What does it mean when a brand asks you for a second round?

That you delivered in round 1 and fit the brand. A second round is Sunday Squad Ambassadors: product again, a fee on top, no new application. Saying no is fine; the spot moves on.Read what a second round gets you, and what you can decline →

How much does a brand ambassador programme cost in Belgium?

In Belgium: €200–€800 per nano/micro ambassador per month as a retainer, product only for gifting, 10–20% for affiliate; one well-known face from several thousand euros a month. Sunday Squad Ambassadors counts per round: round 1 is a collab from €1,500 (10) or €2,500 (25) excl. VAT and product; follRead the full answer →

Do I get paid as a sportfluencer at Sunday Squad?

Not in cash. You get the brand's product as the reward for your content — no fee, no transfer. Cash attracts creators who monetise; product attracts creators who want to use the brand. What you get exactly is always set out up front in the briefing.Read what you concretely get in return for your content →
← Back to FAQ