What does it mean when a brand asks you for a second round?

By Tom Bogaert · Reviewed on
Part of: Questions others asked too

That you delivered in the first round and fit the brand. There's nothing more to it, and that's exactly the compliment: the brand watched 10 or 25 athletes at work and wants to continue with you.

A second round is Sunday Squad Ambassadors. You get product again, and a fee on top, because a second round is a commitment, no longer an introduction. You don't apply again and there's no selection: you're asked. The rhythm (monthly, quarterly, per drop) is agreed between the brand and us and is in the briefing before you say yes.

Saying no is fine. If the product no longer fits your season, you're injured, or you simply don't want to, you say so and the spot moves to the next athlete in the squad. It costs you nothing for later collabs. Elsewhere you have to send a media kit to become an ambassador; here your previous collab is your media kit. Whether that makes you an ambassador.

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Related questions

What do I get in return for my content?

The brand's product — a product package, race ticket, event access or exclusive drop, depending on the collab. The retail value is always set out up front in the briefing. The product is yours to keep: no return label, no expiry date.Read why the product is the reward — not a fee →

How do I become a brand ambassador or sportfluencer with Sunday Squad?

You join as a sportfluencer, not a classic ambassador. Register, complete your profile and apply for a collab with your own content idea — no yearly commitment, no big reach needed. Those who deliver and fit can be asked for Sunday Squad Ambassadors.Read the full answer →

Can I be an ambassador for several brands at once with Sunday Squad?

Yes, as long as they don't clash: no direct competitor in the same category while the round runs. A gel brand and an apparel brand go together fine. At Sunday Squad you belong to the squad, not to one brand.Read which brands go together and which clash →

What does a brand ambassador actually do?

Use the product, show it and be honest about it. With Sunday Squad Ambassadors, per round: new product, use it in your training, post in the posting window (usually a story and a reel), tag, mention it's a partnership. No script, no weekly quota, no cheering for something you don't rate.Read the full answer →

How much does a brand ambassador earn?

For an amateur with 500 to 10,000 followers: the product, and sometimes an amount on top (in the industry: gifting, a €200–€800/month retainer, or a 10–20% commission). With Sunday Squad Ambassadors per round: product with a known retail value, plus a fee stated in the briefing. Not a salary, but thRead the full answer →
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