How much does a brand ambassador programme cost in Belgium?

In Belgium, an ambassador programme with nano and micro profiles usually costs between €200 and €800 per ambassador per month as a retainer, or product only in a gifting model, plus a 10 to 20% commission in an affiliate model. One well-known face on a yearly contract starts at several thousand euros a month. Belgian rates sit 20 to 35% below Dutch ones, because the market is smaller and partnerships run longer.

Sunday Squad Ambassadors counts differently: per round, not per month. Round 1 is a collab, from €1,500 for a squad of 10 or from €2,500 for 25, excluding VAT and product. Every following round consists of our fee per round and a fee per sportfluencer, both set per brand. So what you pay has three parts: our fee per round, the product, and the fee for the squad.

The difference with a retainer: a retainer keeps running in months where nothing happens. A round only exists when product, content and a report stand against it. For the exact sum per round we ask four things: how many athletes, how often, for how long, and what each round comes with. What a single collab costs, and what creator marketing costs in Belgium.