What does a collab with a Sunday Squad cost?

You pay per guaranteed content package per creator, never more than €100 excl. VAT. A package is, for example, one reel and one story, and it is indivisible. By default we start from 25 creators: that costs at most €2,500 excl. VAT. For a smaller brand we look together at what fits. The products you pay for separately; publication on the platform, creator selection, follow-up, reporting and usage rights are in the package price. Getting acquainted costs nothing: a half-hour call, no strings attached.

€100 is the maximum. Package content and target audience (sport, country and language) also determine what a package costs within that maximum. With a one-off collab you pay €100 per package. Only with always-on can the price be lower, depending on the agreed volume and duration: how the price can be lower than €100. The number of packages, the price and the target audience are set up front in your proposal.

Compare it to the global order-of-magnitude figure for a single nano post — there you only pay for the post, without selection, follow-up, a guarantee, or a report.

The guarantee covers content delivery, not reach, engagement or sales. If a creator does not deliver the package after we have steered them and you have used nothing from that creator, you pay nothing for that package; we do not replace automatically (what if a creator does not deliver). You get organic usage rights on all campaign content from that creator, twelve months per item. Paid promotion (ads, boosting, whitelisting, partnership ads) is not included and is arranged separately (paid ads and whitelisting). The sportfluencers themselves are compensated in product, not cash — and that's not a cost-saving, it's their own preference.

Why per package? Because you pay for what we guarantee: a minimum of content per creator, with all extra campaign content from that creator on top. Tell us your product and the size you're after, and we'll work it out concretely.