What does a collab with a Sunday Squad cost?

By Tom Bogaert · Reviewed on

A collab with a Sunday Squad starts from €2,500. For that, we attract new sportfluencers, invite them to your collab and announce the partnership. The rights to the content they make are included — whitelisting (running that content as paid ads through their own accounts) is arranged separately.

Why "from" and not a fixed rate? Because no two collabs are the same. The price depends, among other things, on the shipping — who receives products, how they're sent and where to — and on the size and duration of the collab. A one-off domestic send costs less than a larger run that has to cross borders.

What we won't do is put a price on something we haven't seen yet. Tell us what you want to achieve and what the shipping looks like, and we'll work it out concretely — no quote-chasing, just a clear starting point.

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Related questions

What did the WOWOW collab deliver?

Our very first squad, and immediately the proof: 25 sportfluencers, 64 pieces of content, 0% ghosting, +1,800 interactions (strongest profile 11.8% engagement) — and that in May, so a floor. WOWOW called the content “credible and authentic” and is looking at a follow-up.Read the full answer →

What does creator marketing cost in Belgium?

Three price brackets in the Belgian market: one micro-influencer (a few hundred up to €1,000 per post), a classic campaign with a handful of creators (€1,000–€5,000), or a macro-influencer/celebrity (€5,000–€25,000 per post). Sunday Squad doesn't charge per post but per collab: a package of 25 curatSee the three pricing models and their trade-offs →

What if a sportfluencer doesn't post (on time)?

We carry that risk. Curation up front, agreements in the briefing, follow-up during the posting window and back-ups from the same pool — plus an honest completion rate afterwards: how many of the 25 actually delivered.Read how the three layers of risk management work in practice →

How long does it take from briefing to a live collab?

Count on four to six weeks from signed briefing to first posts: application window (1-3 weeks) → curation + squad review (5-7 working days) → shipping (a few days to a week) → posting window (2-3 weeks). Working toward a fixed date, we count back.See the full timeline in weeks, from briefing to first posts →

What if there are fewer than 25 applications?

Then we don't just pad it out. An honest squad of 20 that genuinely fits is worth more than 25 with five dragged-in profiles. Two levers: parallel scouting to top up the pool, and honest course-correction (smaller, wider region, different timing) if it really can't be filled.Read how we adjust when the number doesn't reach what it should →
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