What does a single nano-influencer post cost?

On average around $50 per post, roughly €45, according to a 2025 sector analysis by archive.com. That's a global average across all sectors, so treat it as an order of magnitude rather than a rate.

In Belgium the asking price for a sports profile with a few thousand genuinely engaged followers is usually higher, certainly for video or for a post in the run-up to a race. A profile that trains every week and posts credibly about it doesn't price itself down to a world average that also includes accounts posting one motivational quote a month.

We don't charge per loose item, but per guaranteed content package per creator (for example one reel and one story), never more than €100 excl. VAT; by default from 25 creators. That price also covers selection, follow-up and usage rights — and the guarantee itself: if the creator doesn't deliver the package, you pay nothing for it. Buying fifty separate posts at a unit rate gets you fifty separate posts without that guarantee; our price buys the guarantee, the simultaneity of a squad, and what you're allowed to do with the material afterwards. The guarantee covers content delivery, not reach or sales.

So use that $50 mainly as a test. If a quote sits far above it without selection, follow-up, a guarantee and usage rights attached, you're paying for a bare post. If it sits far below, chances are nothing gets followed up and part of the group never delivers.