What does a single nano-influencer post cost?

On average around $50 per post, roughly €45, according to a 2025 sector analysis by archive.com. That's a global average across all sectors, so treat it as an order of magnitude rather than a rate.

In Belgium the asking price for a sports profile with a few thousand genuinely engaged followers is usually higher, certainly for video or for a post in the run-up to a race. A profile that trains every week and posts credibly about it doesn't price itself down to a world average that also includes accounts posting one motivational quote a month.

In our collabs we usually don't pay per post at all. Athletes receive the product, captains also receive a fee, and the brand pays for selection, coordination, logistics and the rights to the content. That's arithmetic rather than ideology: buying fifty separate posts at a unit rate gets you fifty separate posts, while the value of a squad sits in the simultaneity and in what you're allowed to do with the material afterwards.

So use that $50 mainly as a test. If a quote sits far above it without selection, follow-up and usage rights attached, you're paying for a post. If it sits far below, chances are nothing gets followed up and part of the group never delivers.