What does a UGC video cost?

By Tom Bogaert · Reviewed on
Part of: Creator marketing
$175 median price per individual UGC video (range $150–300) Influee — UGC Rates, 2026

Between 150 and 300 dollars per video, with a median around 175 dollars — the rates Influee recorded across the major UGC marketplaces in 2026. Beginners start around 100 dollars, experienced creators charge 500 dollars or more, and usage rights for your own ads add another 30 to 50% on top.

Two caveats. It's an international marketplace figure in dollars, not a Belgian rate. And it's the price of a file: a made-to-order video, with no publication and no audience attached.

That's why we mainly use it as a reference point: this is what video content costs when you buy it on its own. What a publication in front of a sportfluencer's audience costs is a different question — answered here.

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