What is the difference between a UGC creator and a brand ambassador?

By Tom Bogaert · Reviewed on
Part of: Creator marketing

A UGC creator makes content for your channels; a brand ambassador shows your product on their own channels. The UGC creator is paid per video and doesn't need an audience; the ambassador is chosen for their audience and stays longer. One is production, the other is recommendation.

UGC platforms deliver videos from around €80 each, made by creators who often see the product for the first time. That's useful for ads, because it looks real. It's just not a recommendation: nobody sees that video from someone they know. An ambassador posts less, but to people who know who they are and what they train for.

Sunday Squad Ambassadors sits on the ambassador side, with one overlap. The content the squad posts on its own channels you may reuse on yours; the rights are in the briefing. So per round you also get UGC, only made by people who use the product and have an audience that knows it. Content that also proves something, if you like. The difference between UGC and creator content, and which content rights you get.

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What is the difference between UGC and creator content?

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