What does short-form video content from sportfluencers cost in Belgium?

On the UGC market you pay 150 to 300 dollars per individual video — the price of a made-to-order video, produced by a creator without an audience of their own, delivered to you as a file.

A collab with sportfluencers is a different product: you're not buying a video, you're buying a publication — the video appears on the sportfluencer's own channel, in front of the audience they built themselves. In a Sunday Squad collab that content is part of the collab itself: the product is the compensation, and the squad publishes simultaneously. Entry level is €1,500 for a collab with 10 sportfluencers and €2,500 for 25, both excluding VAT and product.

So the honest comparison isn't per video but per goal. If you only need footage for your own ads, a UGC creator is cheaper and faster. If you want athletes in Belgium to see your brand pass by via people they know, you're buying publications — and the videos come with them.