What is the difference between a brand ambassador and an influencer?

By Tom Bogaert · Reviewed on
Part of: Creator marketing

You hire an influencer for a moment; you build a relationship with an ambassador. Every other difference follows from that.

Duration. An influencer partnership runs days to weeks; an ambassadorship months to years. Basis. An influencer is chosen on reach; an ambassador on credibility with a specific audience. Content. An influencer makes content for a campaign; an ambassador shows the product in their ordinary life. Exclusivity. Influencers work for many brands at once; ambassadors usually not within the same category. Goal. Influencers buy reach and conversion; ambassadors build trust and repetition. Compensation. Per post versus ongoing.

That's why the industry often advises: start with influencers to test, and turn the best performers into ambassadors. That's exactly what we do, with one difference. Our first step isn't an influencer campaign but a collab with 10 or 25 sportfluencers at once, and the ambassadors that come out of it aren't one face but the squad that delivered. Are sportfluencers in a collab already ambassadors?, and the difference between creator marketing and influencer marketing.

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Are the sportfluencers in a collab already ambassadors of our brand?

Not yet. A collab is a one-off activation with no obligation afterwards. Sunday Squad Ambassadors is the next step: from the squad that delivered you assemble a group that carries on in rounds, with product and a fee. Afterwards on behaviour, not up front on reach.Read the full answer →

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