Can an ambassadorship grow out of a collab?

By Tom Bogaert · Reviewed on
Part of: Creator marketing

Yes, and that's exactly why a Sunday Squad collab is a strong first step. During an activation you see which athletes actually use your product, deliver on time, and make content that lands. That's behavioural data from a real campaign, not a promise on paper — the best basis for deciding who to work with longer.

From collab to Sunday Squad Ambassadors
  1. The collab runs. A squad activates simultaneously around your brand.
  2. You see who stands out. Who delivers, who fits the brand, who genuinely reaches their audience.
  3. We propose an ambassador squad. A smaller group of proven athletes, chosen together with you.
  4. The rounds run. Sunday Squad Ambassadors: new rounds with product plus a fee, at a size, rhythm and duration we set per brand.

A collab delivers a spike; Ambassadors keeps your brand moving with the same faces, round after round. The two don't compete — the collab keeps discovering new talent in the meantime, so your squad can stay fresh. Rather start straight away without a collab first? That works; round 1 is then the selection round. How a second round works.

It stays bespoke, but the dials are always the same: how many athletes, how often a round, for how long, and what each round comes with. One term is fixed in every contract: athletes we bring in through a collab or Ambassadors aren't engaged directly outside Sunday Squad for the duration plus twelve months.

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  • growing into a yearly athlete contract

Related questions

Are the sportfluencers in a collab already ambassadors of our brand?

Not yet. A collab is a one-off activation with no obligation afterwards. Sunday Squad Ambassadors is the next step: from the squad that delivered you assemble a group that carries on in rounds, with product and a fee. Afterwards on behaviour, not up front on reach.Read the full answer →

How do I become a brand ambassador or sportfluencer with Sunday Squad?

You join as a sportfluencer, not a classic ambassador. Register, complete your profile and apply for a collab with your own content idea — no yearly commitment, no big reach needed. Those who deliver and fit can be asked for Sunday Squad Ambassadors.Read the full answer →

Which brands is Sunday Squad Ambassadors right for, and which not?

For products that only convince after weeks of use: nutrition, care, subscriptions, seasonal apparel. Not for a one-off launch or event; there you want a spike, so a collab or a Sunday Squad Season. If in doubt: start with a collab.Read when Ambassadors fits, and when a collab is the better call →

How does a second round work with Sunday Squad Ambassadors?

Faster: of the eight weeks of a first collab, four disappear, because applications, search and selection are no longer needed. Round 2 is briefing, squad confirmation, shipping with fee, content and report.Read which four weeks disappear in a second round →

What is the difference between a Sunday Squad Season and Sunday Squad Ambassadors?

A Sunday Squad Season is more people: three collabs, a different squad each time, up to 75 sportfluencers. Sunday Squad Ambassadors is the same people for longer: one squad that receives new product in rounds, keeps posting and gets a fee for it. Launch → Season; consumable → Ambassadors.Read when to choose breadth and when the same faces →
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