Are the sportfluencers in a collab already ambassadors of our brand?

By Tom Bogaert · Reviewed on
Part of: Creator marketing

Not yet. A collab is a one-off activation: a squad receives your product, builds content around it and posts within the same window. That window is the point, a whole group showing the same brand at once, and it closes again. After the collab nobody owes anything, neither you nor the athletes.

Sunday Squad Ambassadors is the step after that, and the collab is the best way to find them. By then you've seen who actually uses your product, who delivers on time and whose content lands. From that squad you assemble, together with us, a group that carries on: new rounds, new product, a fee, at a rhythm and for a duration we set per brand. If you'd rather start with Ambassadors straight away, without a collab first, that works too; round 1 is then the selection round.

At a classic agency an ambassador signs up front, based on reach, and you hope it fits. With us they come afterwards, based on what they did during the collab. You buy a collab for the spike, Ambassadors for what comes after. How that path works, and when a Sunday Squad Season is the better choice.

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Related questions

Can we repeat a squad?

Yes — and that's where it gets interesting. One squad is a drop; repeat it and it becomes a rhythm that builds familiarity. That can be a Sunday Squad Season (three collabs, a different squad each time) or Sunday Squad Ambassadors (the same squad, in rounds). Each squad makes the next one sharper.Read how repeating a squad builds familiarity over seasons →

Can an ambassadorship grow out of a collab?

Yes. A collab is the ideal audition: you see which athletes deliver, fit your brand and reach their audience — behavioural data, not a promise. From that proven group grows Sunday Squad Ambassadors: rounds with product and a fee, with size, rhythm and duration set per brand.Read the full answer →

Which brands is Sunday Squad Ambassadors right for, and which not?

For products that only convince after weeks of use: nutrition, care, subscriptions, seasonal apparel. Not for a one-off launch or event; there you want a spike, so a collab or a Sunday Squad Season. If in doubt: start with a collab.Read when Ambassadors fits, and when a collab is the better call →

How does a second round work with Sunday Squad Ambassadors?

Faster: of the eight weeks of a first collab, four disappear, because applications, search and selection are no longer needed. Round 2 is briefing, squad confirmation, shipping with fee, content and report.Read which four weeks disappear in a second round →

What is the difference between a Sunday Squad Season and Sunday Squad Ambassadors?

A Sunday Squad Season is more people: three collabs, a different squad each time, up to 75 sportfluencers. Sunday Squad Ambassadors is the same people for longer: one squad that receives new product in rounds, keeps posting and gets a fee for it. Launch → Season; consumable → Ambassadors.Read when to choose breadth and when the same faces →
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