How does a second round work with Sunday Squad Ambassadors?

By Tom Bogaert · Reviewed on

Faster and with fewer steps: of the eight weeks of a first collab, four disappear. No applications, no searching for profiles, no selection, because the squad already exists. What's left is the work that actually matters.

Round 2
  1. Briefing. What's new: a product, a drop, a season, a message. One conversation, not a week-long kickoff.
  2. Squad confirmation. Who from round 1 is in; whoever drops out we backfill from the pool. You approve the line-up.
  3. Shipping. Product with tracking to the squad, plus the fee for the round.
  4. Content and report. The posting window, the follow-up, and afterwards the numbers and the content for your own channels.

At an agency every campaign starts again at casting. With us the casting already happened, in round 1, and by now the squad knows how your product works and how you want it talked about. That's why a second round isn't just faster, it's usually better. How long a first collab takes.

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Related questions

How long does a Sunday Squad collab run?

The active posting window is typically 2 to 3 weeks from the moment you receive your products. No yearly commitment: you get a briefing, you post your content, you share your results, done.See the full timeline from sign-up to reporting →

How long does it take from briefing to a live collab?

Count on four to six weeks from signed briefing to first posts: application window (1-3 weeks) → curation + squad review (5-7 working days) → shipping (a few days to a week) → posting window (2-3 weeks). Working toward a fixed date, we count back.See the full timeline in weeks, from briefing to first posts →

Are the sportfluencers in a collab already ambassadors of our brand?

Not yet. A collab is a one-off activation with no obligation afterwards. Sunday Squad Ambassadors is the next step: from the squad that delivered you assemble a group that carries on in rounds, with product and a fee. Afterwards on behaviour, not up front on reach.Read the full answer →

Can an ambassadorship grow out of a collab?

Yes. A collab is the ideal audition: you see which athletes deliver, fit your brand and reach their audience — behavioural data, not a promise. From that proven group grows Sunday Squad Ambassadors: rounds with product and a fee, with size, rhythm and duration set per brand.Read the full answer →

What is a brand ambassador programme?

A standing agreement between a brand and a group of people who keep showing the brand for longer, in exchange for an ongoing return: gifting, retainer (€200–€800/month for nano/micro), affiliate (10–20%) or hybrid. Sunday Squad Ambassadors: a squad of 10 or 25, product + fee per round, entry throughRead the full answer →
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