How long does a collab run?
The active posting window for a collab typically runs 2 to 3 weeks from the moment you receive your products. You get a briefing, you post your content, you share your results, done. No yearly commitment, no subscription.
Here's what a collab looks like from A to Z:
- Applications open — you apply within the application window (typically a few weeks to a few months, depending on the brand).
- Selection — we curate a squad of (usually) 25 based on fit. Those who are selected get a message.
- Products land at your place — typically a few days after selection.
- Posting window — 2 to 3 weeks to finish your posts. Sometimes we ask faster, sometimes spread out; it's always in the brief.
- Content reporting — you upload your material and share your results with us (reach, engagement, any reactions or mentions). That's how we build, collab by collab, an honest picture of what worked.
- Content rights — determined explicitly per collab in the briefing. The standard agreements (duration, use, channels) are shared with you upfront before you agree.
- Non-compete — if a brand asks for a non-compete, it's stated explicitly in the briefing for that collab. No hidden clauses.
Beyond what we agree contractually, we of course ask that you act ethically yourself: don't embrace a direct competitor right after a Wowow collab, no weird turns in your brand choices. Sportfluencer work is a long-term thing, not a sprint.
Like it? Then we do it again. The harder your squad posts, the more brands come knocking and the more often new collabs follow. Don't like it? That's fine too.