How much time does a brand save with a Sunday Squad collab?

By Tom Bogaert · Reviewed on
2.5 hours time saved per guaranteed post (62.5 hours per collab of 25) Sunday Squad, eigen tijdsmeting en raming, 2026

About 2.5 hours per post, or 62.5 hours per collab of 25 sportfluencers. That's the time you'd spend yourself on the seven steps we take off your hands:

  • finding and selecting the right athletes
  • contacting and following them up
  • briefing
  • shipping the package
  • following up on the post
  • collecting the content and usage rights
  • reporting

The figure comes from our own collabs: shipping we've actually timed (two hours for 25 packages), the other steps are estimated on how long they take us when done by hand. What you keep doing yourself — preparing products, approving the selection, reading the report — isn't included. If you already work with a tool or an agency, the gain is smaller, but on top of your own hours you're also paying the agency or the licence. If you work with a spreadsheet and a DM window, you'll probably recognise the 2.5 hours right away.

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Related questions

How long does a Sunday Squad collab run?

The active posting window is typically 2 to 3 weeks from the moment you receive your products. No yearly commitment: you get a briefing, you post your content, you share your results, done.See the full timeline from sign-up to reporting →

Who manages the sportfluencers during the collab?

We do. You have one point of contact, not 25. We watch the timing, remind where needed, answer athletes' questions and track who delivered what. The effect of 25 voices without the logistics of 25 contacts.Read what we do while the posting window runs →

How much does a micro-influencer campaign cost in Belgium?

Micro-influencer campaigns in Belgium work with cash per post (€150–€600 per Reel), product seeding (from €75–100 product value per creator) or a hybrid model. Fully outsourced, including selection, logistics and reporting, a squad of 25 starts from €2,500.Read the full answer →

How much do I have to post?

Usually 1 story + 1 reel. How much it becomes depends on the value and duration of the collab — the brand can ask more or less, always briefed up front. Enthusiastic athletes often do more: win-win-win for brand, athlete and Sunday Squad.Read how the collab value determines how much you post →

Does everyone who applies for a collab get selected automatically?

No. Every collab has 25 spots and we select on sporting match, content quality and engagement — not just follower count. You can't lose by applying; you can only get selected.Find out what happens to your profile after a non-selection →
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