How can the price be lower than €100?

By Tom Bogaert · Reviewed on
Part of: Micro-influencer pricing

Only with always-on. Then the price per guaranteed content package can drop below €100 excl. VAT, depending on the agreed volume and duration. With a one-off collab you pay €100 excl. VAT per package per creator.

We fix discounts for volume and duration up front in your proposal, together with the number of packages and the target audience. €100 is the maximum: package content and audience (sport, country and language) also determine what a package costs within that maximum. How many creators you need is explained in how many creators you need.

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Related questions

How many creators do I need?

By default from 25 creators; for a smaller brand we look together at what fits. You pay per package per creator, at most €100 excl. VAT: 25 creators therefore cost at most €2,500. The number of packages is set up front in your proposal.Read the full answer →

Is the product included in the €100 package price?

No. The package price of at most €100 excl. VAT covers our service; the products for the creators come on top. There is no fixed product value: it has to fit the requested content, and we agree the package up front together.Read the full answer →

When does a guaranteed content package count as delivered?

A package counts as delivered once Sunday Squad approves it or you use campaign content from that creator. You pay the package price once, even if you don't use the content, and then get the usage rights on all of that creator's campaign content.Read the full answer →

What if a sportfluencer doesn't post (on time)?

We carry that risk. Curation up front, agreements in the briefing, follow-up and repair during the posting window. If a creator still doesn't deliver and you used nothing, you don't pay for that package; no automatic replacement. Afterwards you get an honest completion rate.Read how the three layers of risk management work in practice →

How long does it take from briefing to a live collab?

Count on four to six weeks from signed briefing to first posts: application window (1-3 weeks) → curation + squad review (5-7 working days) → shipping (a few days to a week) → posting window (2-3 weeks). Working toward a fixed date, we count back.See the full timeline in weeks, from briefing to first posts →
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