How many creators do I need?

By Tom Bogaert · Reviewed on
Part of: Micro-influencer pricing

By default we start from 25 creators. For a smaller brand or product we look together at what fits.

You pay per guaranteed content package per creator, so your total is the number of packages times the package price, at most €100 excl. VAT per package. 25 creators therefore cost at most €2,500 excl. VAT. The exact number depends on your product, audience and budget; sport, country and language also determine how many creators you need and what the package price will be.

The number of packages, the price and the target audience are set up front in your proposal. If a creator does not deliver, the price of the other packages does not go up. With always-on the package price can drop with volume and duration, see how the price can be lower than €100.

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Related questions

My product is too expensive to put 25 units into a collab. Can we still run one?

Yes. For brands with a higher-value product we work with a smaller squad than the usual 25. The product's value helps set the squad size, and the squad is still chosen through over-subscription, together with you, so every unit reaches the right athlete.Read the full answer →

How can the price be lower than €100?

Only with always-on can the package price drop below €100 excl. VAT, depending on the agreed volume and duration. The price is fixed up front in your proposal. With a one-off you pay €100 excl. VAT per guaranteed package per creator.Read the full answer →

When does a guaranteed content package count as delivered?

A package counts as delivered once Sunday Squad approves it or you use campaign content from that creator. You pay the package price once, even if you don't use the content, and then get the usage rights on all of that creator's campaign content.Read the full answer →

How many creators do you need for a successful campaign?

No fixed number, but a fixed principle: one creator makes noise, twenty or more make signal. The old reflex 'grab one famous name' works for broad awareness, not for depth within one community.Read why it only becomes a signal above twenty →

What if a sportfluencer doesn't post (on time)?

We carry that risk. Curation up front, agreements in the briefing, follow-up and repair during the posting window. If a creator still doesn't deliver and you used nothing, you don't pay for that package; no automatic replacement. Afterwards you get an honest completion rate.Read how the three layers of risk management work in practice →
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