Are paid ads and whitelisting included?

By Tom Bogaert · Reviewed on
Part of: Micro-influencer pricing

No. Paid advertising, boosting, whitelisting, dark posting and partnership ads are not in the package price and not in your usage right. We make separate arrangements for those.

Your usage right covers organic use on your own channels: website, emails and social media accounts. Your agency may use the content on your behalf within those rights, but gets no exploitation rights of its own. Use by other brands, retailers or group companies is not automatically included.

Technical format adjustments are allowed, as far as the necessary rights have been obtained; editorial changes or a changed meaning we agree up front. Where reasonably possible you credit the creator. How long the usage right lasts is explained in how long you hold the usage right.

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Related questions

Is the product included in the €100 package price?

No. The package price of at most €100 excl. VAT covers our service; the products for the creators come on top. There is no fixed product value: it has to fit the requested content, and we agree the package up front together.Read the full answer →

Which extra content is included?

Yes. Everything the creator publishes within the agreed period with your product in it falls under your organic usage rights at no extra cost. The guaranteed minimum remains the package itself; extras are a bonus.Read the full answer →

How long do I hold the usage right as a brand?

Twelve months per content item, from the creator's first publication. A later item has its own term; resharing or late approval extends nothing. After that public use stops, unless we agree an extension.Read the full answer →

What if a sportfluencer doesn't post (on time)?

We carry that risk. Curation up front, agreements in the briefing, follow-up and repair during the posting window. If a creator still doesn't deliver and you used nothing, you don't pay for that package; no automatic replacement. Afterwards you get an honest completion rate.Read how the three layers of risk management work in practice →

How long does it take from briefing to a live collab?

Count on four to six weeks from signed briefing to first posts: application window (1-3 weeks) → curation + squad review (5-7 working days) → shipping (a few days to a week) → posting window (2-3 weeks). Working toward a fixed date, we count back.See the full timeline in weeks, from briefing to first posts →
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