Which extra content is included?

By Tom Bogaert · Reviewed on
Part of: Micro-influencer pricing

Yes. All extra campaign content from a creator falls under your usage rights at no extra cost: you pay the package price and no separate content or licence fees per extra post or story.

Extra campaign content is everything the creator publishes within the agreed publication period in which your campaign product is recognisable: extra posts, reels and stories. That content does not have to meet the guarantee criteria on its own. Standalone posts about other products or collaborations do not count.

The guaranteed minimum remains the package itself; extras are a bonus we steer towards but do not guarantee. The rights apply once the package counts as delivered (when that is), for organic use on your own channels. Paid advertising is excluded. How long you may use each item is explained in how long you hold the usage right.

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Related questions

When does a guaranteed content package count as delivered?

A package counts as delivered once Sunday Squad approves it or you use campaign content from that creator. You pay the package price once, even if you don't use the content, and then get the usage rights on all of that creator's campaign content.Read the full answer →

Which actions count as brand use?

Reposting, sharing on your brand account, publishing on your website or in a newsletter, and knowingly accepting a co-creator publication. Use by an agency on behalf of your brand also counts. Liking, commenting, downloading or just being tagged does not.Read the full answer →

How long do I hold the usage right as a brand?

Twelve months per content item, from the creator's first publication. A later item has its own term; resharing or late approval extends nothing. After that public use stops, unless we agree an extension.Read the full answer →

Are paid ads and whitelisting included?

No. Paid ads, boosting, whitelisting and partnership ads are not in the package price or the usage right and need separate arrangements. Your usage right covers organic use on your own channels.Read the full answer →

What if a sportfluencer doesn't post (on time)?

We carry that risk. Curation up front, agreements in the briefing, follow-up and repair during the posting window. If a creator still doesn't deliver and you used nothing, you don't pay for that package; no automatic replacement. Afterwards you get an honest completion rate.Read how the three layers of risk management work in practice →
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