Which actions count as brand use?

By Tom Bogaert · Reviewed on
Part of: Micro-influencer pricing

Brand use is any deliberate, commercial publication or republication of campaign content by you or by a party acting on your behalf, such as your marketing agency. That means: reposting, sharing as a story or post, publishing on your website or in a newsletter, and knowingly accepting a co-creator publication so that the content appears on your brand account.

Liking, commenting, downloading, merely being tagged and the creator's own publication do not count. An automatic display without any action or instruction from you does not in itself count as deliberate acceptance either. What brand use means for your package is explained in when a package counts as delivered.

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Related questions

When does a guaranteed content package count as delivered?

A package counts as delivered once Sunday Squad approves it or you use campaign content from that creator. You pay the package price once, even if you don't use the content, and then get the usage rights on all of that creator's campaign content.Read the full answer →

What if a creator does not deliver the package?

Then you pay nothing for that package, provided you have not used campaign content from that creator. We adjust first within the agreed repair period. There is no automatic replacement and the products you already sent fall outside the guarantee.Read the full answer →

Can I challenge the approval of a package?

Yes, within 30 calendar days of our approval notice you can report a specific deviation from the guarantee criteria. If you use campaign content from that creator, you accept the whole package. Without timely objection our assessment counts as accepted.Read the full answer →

Which extra content is included?

Yes. Everything the creator publishes within the agreed period with your product in it falls under your organic usage rights at no extra cost. The guaranteed minimum remains the package itself; extras are a bonus.Read the full answer →

What if a sportfluencer doesn't post (on time)?

We carry that risk. Curation up front, agreements in the briefing, follow-up and repair during the posting window. If a creator still doesn't deliver and you used nothing, you don't pay for that package; no automatic replacement. Afterwards you get an honest completion rate.Read how the three layers of risk management work in practice →
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