Do I have to be a top or professional athlete to take part?

By Tom Bogaert · Reviewed on

No — on the contrary. Sunday Squad deliberately works with amateur and lifestyle athletes, not elite ones. You don't need podiums or a list of race results.

What counts is that you genuinely train and that your audience sees it. A professional endorsing a product generates admiration; an athlete like you — same level, same goals as your followers — generates recognition. And recognition is exactly what a brand is after: someone who makes your followers feel "I could use that too".

So fast times or big results aren't a requirement. Consistency is: posting regularly, genuinely living your sport, and an audience that reacts. Whether you run 5K or a marathon, ride gravel or do Hyrox — the question isn't how good you are, but whether your content rings true.

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Related questions

What is a sportfluencer?

A sportfluencer is an amateur athlete who creates content as a by-product of their sporting life, not an influencer who uses sport as a theme. That produces a smaller but sharper audience — people who actually train and would buy the product. The sporting content needs to set the tone; the rest of tRead how the distinction from a lifestyle influencer determines the result →

How do I become a brand ambassador or sportfluencer with Sunday Squad?

You join as a sportfluencer, not a classic ambassador. Register, complete your profile and apply for a collab with your own content idea — no yearly commitment, no big reach needed. Those who deliver and fit can grow into a paid year.Read the full answer →

What is a main sport and can I only choose one?

Your main sport is the first thing your profile says about you — the sport you actually do. You pick one and can still add other sports alongside. A collab matches on what you genuinely do, so make your main sport sharp; the rest of your sports simply stay on your profile.Read the full answer →

Do I need to have 10,000 followers?

No. We work with nano- and micro-influencers from 1,000 followers, sometimes fewer if the community clicks. What counts is that you really train and that your audience sees it.Read why a micro-audience in one sport outperforms broad reach →

Do I have to pay tax on the free products?

We're not accountants. Roughly: a product or experience from an occasional collab isn't treated as salary. If it becomes structural and high in value, run it past your accountant. We always communicate the retail value up front.Read how the tax picture looks in practice →
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