Why do you work in squads of 25?

By Tom Bogaert · Reviewed on

Because twenty-five athletes posting in the same window do something together that one post never can: they make a brand feel unavoidable inside your community.

One stray post scrolls by. But when it shows up at someone you follow, then at someone else, and your training partner has it too — it tips from advertising to "everyone around me uses this". That's local saturation, and it only works when the voices come at the same time and from the same community. Five trickling in spread out is noise; twenty-five posting together is signal.

It means something for you too: you're not alone out there. You post alongside 24 others who live the same sport, not as the lone creator with a product in hand.

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Related questions

Why do all the sportfluencers post at the same time?

Because posting at the same time turns separate posts into one moment. Twenty-five athletes posting over the same weekend within the same community create local saturation — your brand feels like it was already there, not like it arrived through an advert.Read the full answer →

Won't I disappear among the others in a squad?

No, usually the opposite. Because the whole squad is visible at the same time, the moment gets more attention and you're right in the middle of it — not as a stray advert, but as part of a group. Your content stays yours.Read the full answer →

Do I have to pay tax on the free products?

We're not accountants. Roughly: a product or experience from an occasional collab isn't treated as salary. If it becomes structural and high in value, run it past your accountant. We always communicate the retail value up front.Read how the tax picture looks in practice →

Do I get to keep the products after the collab?

Yes. The product is yours and stays yours — no return, no expiry. The product is the reward for your content.Read why the product is the reward — not a loan →

What kind of brands will I encounter at Sunday Squad?

Sports brands in the broadest sense: nutrition, apparel, shoes, accessories, recovery, tech, safety, events. From challengers to names you know. You're matched on what fits your sport and style — not every brand fits every athlete, and that's exactly the point.Read how you get matched to the right collab based on your sport →
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