What kind of content can I make for EXR as a sportfluencer?

By Tom Bogaert · Reviewed on
Part of: Questions others asked too

Anything you actually do on your rowing machine, with the screen in frame. That last part is the whole trick: without showing the app, you're showing a rowing machine — and everyone has seen one of those.

A few directions that work:

  • The first time. You connect, the screen lights up, you row through a 3D world. Your first reaction is content. Filming what you expected against what you got is the strongest opening you have.
  • Your regular session. What you normally do, but with EXR running. Does it change your pace? Do you row longer? Do you still watch your split?
  • A race. You're up against others, live. That gives you a story with an outcome — winning or suffering, both work.
  • The setup. Where your machine lives, how you prop up your screen, what goes wrong. Unspectacular, and credible for exactly that reason.

What doesn't work: a product shot, a sponsor pitch, a Reel where you describe EXR without using it. And you're allowed to be critical. If something doesn't work, say so. That's what makes the rest of your story believable.

Also searched for

  • content ideas EXR collab
  • what to film for EXR
  • reel idea rowing machine
  • how do I make content for EXR

Related questions

My rowing machine has no Bluetooth. Can I still take part?

No. EXR connects to your rowing machine over Bluetooth, and without that connection the app measures nothing. A Concept2 with PM5, a WaterRower with Bluetooth, a Skillrow or an RP3 all work. An older PM3 or PM4 monitor does not. Put the brand and model in your application and we'll check it.Read the full answer →

I don't have a rowing machine at home, but there's one at my box. Does that count?

Yes, that counts. But EXR runs on your own screen, connected to the machine — and setting that up in a busy box during class hours is harder than at home in your garage. If you can use it outside class or during open gym, no problem. Tell us in your application where the machine is and when you can Read the full answer →

I'm not a rower, I do Hyrox and CrossFit. Is this for me?

Yes, and you're exactly who we're looking for. EXR already has the rowing world: World Rowing, the Flemish Rowing League, Olympians in the testimonials. What's missing are the people who row 1000 metres every week without ever calling themselves rowers. No club needed, no technique, no palmares — juRead the full answer →

Does EXR have a family plan?

Yes: your main account plus two family members, with full access, as long as everyone lives at the same address. You activate it in your EXR web profile under "manage subscription" (not through an Apple subscription); the price depends on your billing type. If you're in the collab, your year is persRead the full answer →

Do I have to pay tax on the free products?

We're not accountants. Roughly: a product or experience from an occasional collab isn't treated as salary. If it becomes structural and high in value, run it past your accountant. We always communicate the retail value up front.Read how the tax picture looks in practice →
← Back to FAQ