What is a Sunday Squad?

A Squad is a group of 25 amateur sportfluencers who create and publish content for one brand at the same time. Not separate influencer deals one by one, but a coordinated activation where the whole squad posts about the same brand within one short period — each from their own sport, their own training, their own rhythm.

At 25, a squad is large enough to be noticeable within a local sports community and small enough to deliberately curate every athlete, with attention to profile quality and brand fit. When 25 runners, cyclists or triathletes in your area show the same brand in their own content within a month, something happens that no single influencer can achieve: the sense that everyone around me is wearing or using this now. Not through advertising, but through what people have always done — looking at what their community wears.

A Squad is composed by Sunday Squad: we curate on sport, content quality and credible brand fit and deliver a reasoned selection. The brand reviews it and has the final say on the line-up. No mass campaign, no random seeding: a targeted, committed activation within a specific sport community.