Is there a list of your sportfluencers we can look at?

By Tom Bogaert · Reviewed on
Part of: Creator marketing

No, there is no catalogue to browse — and that is a choice, not a shortfall. A squad isn't picked from stock: it forms per collab, from sportfluencers who apply to your campaign, supplemented from our own community and targeted scouting.

What you do get to see is more precise than a list. Up front: the contours of the community — amateur athletes with 500 to roughly 25,000 followers, strongly represented in running, cycling, triathlon, fitness and Hyrox — and cases from earlier collabs. After the matching: a reasoned shortlist, with each profile's sport, reach and the conclusion why that person fits your brand. How that selection works: how to find the right creators for your brand.

We also don't send out a catalogue on principle — the community isn't an address file — but the practical reason weighs heavier. A list invites picking on follower counts, precisely the number that predicts the least. And whoever applies to your collab wants to use your product; that is a stricter filter than any database. The best list doesn't exist yet at the moment you request it — it comes into being once your collab opens.

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Related questions

What if a sportfluencer doesn't post (on time)?

We carry that risk. Curation up front, agreements in the briefing, follow-up during the posting window and back-ups from the same pool — plus an honest completion rate afterwards: how many of the 25 actually delivered.Read how the three layers of risk management work in practice →

What is a sportfluencer?

A sportfluencer is an amateur athlete who creates content as a by-product of their sporting life, not an influencer who uses sport as a theme. That produces a smaller but sharper audience — people who actually train and would buy the product. The sporting content needs to set the tone; the rest of tRead how the distinction from a lifestyle influencer determines the result →

Do we have to find and manage the sportfluencers ourselves?

No. We find, screen, brief and chase the athletes; you get one curated squad to approve, one point of contact, one agreement and one service fee — not twenty-five separate email threads and reminders.Read the full answer →

How do you select brand ambassadors?

On behaviour, not on reach. The industry selects from existing customers, nano/micro profiles in the niche and top performers from a gifting campaign. At Sunday Squad the collab is that first step: after the posting window you know who used, delivered and fit; you approve the line-up. Nobody becomesRead the full answer →

How does Sunday Squad Ambassadors differ from a brand-owned ambassador club?

A brand-owned club (like AA Drink's ALL ACTIVITY CLUB, 32 ambassadors, one city) is one brand, one group, managed in-house. Sunday Squad Ambassadors comes from a network of 1,300+ sportfluencers, is selected on what they did in a collab, and is managed by us per round. A new sport or region is a newRead the full answer →
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