How do you select brand ambassadors?

On behaviour, not on reach. The industry names three sources: existing customers who already buy your product, nano and micro profiles in your niche, and the best performers from an earlier gifting campaign. All three have one thing in common: you saw them do something before you asked them.

At Sunday Squad the collab is that first step. 10 or 25 sportfluencers receive your product, and after the posting window you know who actually used it, who delivered on time, whose content landed and who fit your brand. From that squad you assemble the ambassador group with us: you approve the line-up, we put forward the candidates with the numbers attached. No media kits, no casting calls, no guessing on followers.

If you'd rather start Sunday Squad Ambassadors straight away without a collab, round 1 becomes the selection round: we recruit on your briefing, you approve, and the squad that completes round 1 is the group that carries on. The principle stays: nobody becomes an ambassador on a promise. How we find creators, and how Ambassadors grows out of a collab.