How do I invite a brand as a co-creator on Instagram?

By Tom Bogaert · Reviewed on

At the moment you post your reel, through the option to tag people. There you choose to invite a collaborator and select the brand account.

How it works
  1. Prepare your reel up to the last screen before sharing.
  2. Tap tag people and choose invite collaborator.
  3. Search for the account and select it. If the brief asks for several accounts, invite all of them.
  4. Share your reel. The brand receives a request.

If the brand accepts, your reel also appears on the brand's profile and views and likes add up on one post. If it doesn't, your reel simply stays on your profile. For your collab that changes nothing: you've delivered. Do it when posting, though, because adding it afterwards doesn't always work. And a plain tag in your caption isn't a co-creator invite.

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Related questions

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When you've posted the agreed content within the timing, shared your results and supplied the links or screenshots. Then it's done — no hidden yearly contract. You keep the product, the content stays yours.See the concrete steps that determine when a collab is truly done →

What does a brand expect from me as an ambassador?

Four things, all in the briefing: actually use the product, post within the posting window, tag the brand and disclose the partnership, and be honest. No script, no events, no weekly quota: the brand gets what it gets because you train. The ad disclosure is a JEP rule, not a Sunday Squad rule.Read the full answer →

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Do I get to keep the products after the collab?

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What kind of brands will I encounter at Sunday Squad?

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