Why does World Tour team Lidl-Trek choose Cyclowax?

By Tom Bogaert · Reviewed on

Because marginal gains matter at that level, and a waxed chain is a real source of them. Lidl-Trek didn't just pick Cyclowax as a wax partner — they helped develop the formula.

The Race Wax wasn't dreamed up in a lab alone, but tested and refined on the pros' own bikes: in mud, dust, rain and long racing days. Every iteration only moved forward if it performed better than the last. Lidl-Trek now uses the system on the bike during the grand tours, including Cyclowax's automatic waxing machine that waxes a chain without removing it from the bike.

For you that mainly means one thing: the product you get in this collab is the same system ridden at World Tour level. No separate amateur version. And the performance claims have been independently measured by Zero Friction Cycling, not just by the brand itself.

Sources

  1. Cyclowax x Lidl-Trek — Race Wax, co-developed and independently tested
  2. BikeRadar — Lidl-Trek using Cyclowax automatic chain waxing machine at the Tour de France

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Related questions

What kind of content can I make for Cyclowax as a sportfluencer?

Anything that fits how you normally post about your bike, as long as the waxing lands naturally. Minimum is one Reel tagged #cyclowaxsquad and @cyclowax. Strong formats: a tutorial with the heater, a before & after of your chain, a ride vlog, a Tour/Vuelta Story or a squad collab.See the five content formats that work for Cyclowax →

Does my chain really last longer with Cyclowax hot wax?

Yes. Cyclowax cites a chain that lasts three to four times longer when you re-wax every 300 to 500 km. The reason: hot wax is bone-dry and attracts no dirt, while oil holds the grit that acts like sandpaper between your links. Less dirt means less wear.Read why a waxed chain lasts up to 3-4× longer →

What is Cyclowax and where is it made?

Cyclowax is a Belgian brand making the most advanced hot wax system for bike chains, hand-assembled in Ghent. A patented wax system instead of oil: your chain stays clean and fast, without degreaser or PFAS. Official partner of World Tour team Lidl-Trek.Read what Cyclowax is and how the system works →

Do I have to be a well-known influencer?

No. We work with athletes and sport creators from 500 followers on Instagram — what counts is that you genuinely train, that your audience sees it, and that your profile is public.Read why 800 real followers beat 50,000 fakes →

What do I have to do for my gear?

Just do what you already do: sport, and talk about it. No script, no mandatory hashtags. What we ask: that you actually use the product and that your audience sees it — honest and in your own words. That's the return.See exactly what the briefing asks of you — and what it doesn't →
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